Social Media & Branding Executive

Job Title: Social Media & Branding Executive
Location: Rajkot, Gujarat, India
Employment Type: Full-time

Key Responsibilities:

Social Media Strategy:
Develop and implement creative social media strategies to enhance iSmartRecruit s brand presence across platforms such as LinkedIn, Twitter, Facebook, and Instagram.

Content Creation:
Create engaging and visually appealing content (posts, blogs, videos, infographics, etc.) that aligns with the recruitment industry trends and resonates with our audience.

Community Engagement:
Actively manage and grow our online communities by engaging with followers, responding to comments/messages, and fostering discussions around recruitment software and industry insights.

Brand Building:
Ensure consistency in messaging, tone, and visuals across all platforms to strengthen iSmartRecruit s brand identity.

Campaign Execution:
Plan, execute, and monitor social media campaigns, including paid advertisements, to drive traffic, engagement, and lead generation.

Industry Networking:
Collaborate with influencers, industry experts, and partner organisations to amplify iSmartRecruit s brand reach.

Analytics & Reporting:
Track, analyse, and report on the performance of social media campaigns, providing actionable insights to improve strategies and achieve KPIs.

Collaboration:
Work closely with the marketing team to align social media initiatives with broader marketing and sales goals.

Trend Monitoring:
Stay updated on social media trends, recruitment industry developments, and competitor activities to keep iSmartRecruit ahead of the curve.

Requirements: Educational Background:
Bachelor s degree in Marketing, Communications, or a related field.

Experience:
1 3 years of experience in social media management, branding, or digital marketing.
Experience working with B2B SaaS products or recruitment-related industries is a plus.

Skills:
Proficiency in social media tools (e.g., Hootsuite, Buffer, or platform-specific tools).
Basic knowledge of graphic design tools like Canva, Adobe Photoshop, or similar.
Strong copywriting and storytelling abilities tailored to a professional audience.
Understanding of recruitment trends, industry terminology, and B2B marketing strategies.
Ability to interpret social media analytics and optimise performance.

Personal Attributes:
Highly creative with strong attention to detail.
Organised and capable of managing multiple campaigns simultaneously.
Excellent communication and interpersonal skills.