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Performance Marketing Manager
Iron Lady
posted 2mon ago
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Flexible timing
Key skills for the job
Job Description
- We are seeking a highly motivated and experienced Performance marketing manager to lead our digital marketing initiatives. The ideal candidate will have a proven track record of managing a monthly paid ads budget of at least 10 lakhs and possess strong expertise in SEO, social media, and various digital marketing channels. This role requires a strategic thinker with the ability to execute campaigns that drive brand awareness, engagement, and conversion.
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies to achieve business goals and objectives.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other relevant channels.
- Oversee a monthly paid ads budget of at least 10 lakhs, ensuring efficient allocation and ROI.
- Conduct in-depth keyword research and implement SEO best practices to improve organic search rankings and drive website traffic.
- Plan and execute social media campaigns to enhance brand presence and engagement on platforms including Facebook, Instagram, Twitter, LinkedIn, and more.
- Monitor and analyse campaign performance using tools like Google Analytics, SEMrush, and other analytics platforms to provide actionable insights and recommendations.
- Collaborate with the content team to create compelling and engaging content that aligns with our brand voice and marketing goals.
- Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing.
- Develop and manage email marketing campaigns to nurture leads and engage with our audience.
Work closely with cross-functional teams including design, product, and sales to ensure cohesive and effective marketing strategies.
Requirements
Benefits
Extremely good at Excel, report creations.
Requirements
- Demonstrated success in managing a monthly paid ads budget of at least 10 lakhs.
- Bachelors degree in Marketing, Business, or a related field.
- Proven experience as a Performance Marketing Manager or similar role.
- Strong expertise in SEO, social media, email marketing, and content marketing.
- Proficiency in using digital marketing tools and platforms such as Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, etc.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions
- Strong project management skills with the ability to manage multiple campaigns and projects simultaneously.
- Creative thinker with a strategic mindset and attention to detail.
- Excellent communication and interpersonal skills.
Benefits
Be part of a passionate and supportive team dedicated to empowering women.
Opportunity to lead and shape the digital marketing strategy of a growing brand.
- Competitive salary and benefits package.
Employment Type: Full Time, Permanent
Functional Areas: Other
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Flexible timing
Monday to Saturday
No travel
Day Shift
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