Associate Planning Director - Brand Strategy (5-8 yrs)

Key Responsibilities:

- Development of objectives and strategies, as well as the development of plans and presentations, to meet key client's marketing and business objectives.

- Collation and interpretation of competitive and other research data.

- Have a deep understanding of business, target audiences and wider communications environment.

- Listen, identify, and articulate compelling category / brand drivers and barriers, cultural and channel relationship insights.

- Understand, embrace, and integrate client and creative agency research into plans.

- Package strategic frameworks, contextual frameworks and engagement ideas for clarity and client presentation.

- Take ownership of the research, strategizing, briefing, and creative output alignment for pitches.

Requirements:

- Degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience.

- 5-8 years of integrated account planning experience (mainline, digital and experiential) (advertising agency background is a must).

- High client relationship skills, including experience interacting and presenting to senior-level clients.

- Conversant with major desktop research tools and qualitative research techniques.

- Excellent quantitative skills, including analytical abilities and math proficiency