Product Executive/Product Manager/ Sr. Product Manager (Ophthalmology)

Segment : Ophthalmology

Role :

• Develop marketing strategies for product positioning
• Prepare marketing inputs
• Analyze and interpret market trends, fine tune marketing strategies and strengthen brand image
• Constantly update knowledge on new developments of products and assigned therapies
• Competitor analysis & information

Key Responsibilities :

• Formulate Brand Plans for assigned brands
• Get the plan executed through constant follow-up
• Manage queries related to the brand or therapy area assigned
• Prepare sales forecast & brand plan
• Prepare Activity/Input planning
• Co-coordination with concerned departments to ensure timely procurement of quality products and promotional inputs
• Review the brand performance.

Functional Knowledge / Skills :

General

• Good communication and marketing skills
• Good presentation skills (Verbal & Written)
• Basic understanding of market dynamics & competitive behavior
• Team player, problem solving.

Specialized

• Brand management skills
• Analytical skills
• Networking skills
• Pharma current affairs.