Product Management Gastro

Job Description

KEY RESPONSIBILITIES

1. Financial

• To ensure execution of the entire campaign and other activities within the brand marketing budget.

2. Operational

• Prepare Brand Wise Quarterly Visual Aid.
• Brief to Art department on the visual aid design.
• Evaluation and selection of draft concept out of 3-4 design options submitted by Art dept.
• Quarterly communication of Visual Aid to the field force through cycle meetings.
• Prepare business plan (quarterly) booklet for field which includes the explanation and detailing talk of the visual aid and inputs.
• Periodical circulars about brands achievement, market trends etc to keep the field sales team abreast of the current information and motivate them to promote the brands.
• Conduct Quarterly briefing sessions of 0.5 1day in each zone to ABM’s on brand communication/ inputs.
• Monthly planned visit to field for review meetings to further reinforce brand communication.
• Preparation of Promotional Material; i.e. LBL, Inputs etc on a timely basis for effective marketing.
• Preparation of promotional budget brand wise and promotional mode wise.
• Plan for quarterly inputs.
• Allocate inputs geography wise.
• Coordinate with vendor and logistics department to ensure timely dispatch to the field as per allocation.
• Round wise sample allocation to all BO’s as per the plan.
• Continuous monitoring of the planned activities and reorganization of promoted initiatives to save on cost.

3. Customer

• Coordination with the cross functional departments like Arts, Accounts, IT, Commercial, Logistics, Medical Services, MIS & Training
• Close liaison with the field force to assess the response to and suitability of current promotional material and to ensure that the printed promotional material is being used optimally.

Field Work

• Have to work minimum with BO’s in field to understand the current market trends and the brand performance/ feedback from doctors.

4. Learning & Innovation

• Responsible for providing the sales team with the necessary technical expertise to enable them to sell the product. This involves printed and electronic promotional material, product training, and relevant clinical papers.