Bachelor s degree in marketing, communications, or related fields; an advanced degree is preferred.9-14 years of experience in admissions, community relations, or CRM, with exposure to educational institutions. 9-14 years of experience in admissions, community relations, or CRM, with exposure to educational institutions. Proficiency in using School Management Systems like iSAMS or similar platforms is essential. Strong interpersonal skills and the ability to engage with diverse stakeholders effectively. Key Skills:
Strategic thinking and leadership.
Excellent communication and interpersonal skills.
Proficiency in School Management Systems (e.g., iSAMS) and CRM tools.
Ability to manage and mentor a small team, with the flexibility to scale as needed.
Specific Responsibilities: 1. Admissions:
Set annual admissions targets, track progress, and implement strategies to achieve goals.
Respond to all inquiries promptly and manage the end-to-end admissions process efficiently.
Plan and execute outreach activities, open houses, and community events to attract prospective families.
Communicate the school s mission, vision, and values to prospective families, fostering trust and engagement.
Collaborate with leadership to analyze admissions data, including conversion ratios and marketing effectiveness.
2.Community and Parent Engagement:
Build and maintain strong relationships with parents, addressing concerns and queries promptly.
Implement systems to gather and act on parent feedback, ensuring a high level of satisfaction.
Host parent orientation sessions and support new families in settling into the school environment.
Lead initiatives to retain students and address potential retention challenges proactively.
3.Team Leadership and Development:
Supervise and mentor the current CRM team member, ensuring alignment with goals and expectations.
Provide coaching and feedback to the team members, fostering professional growth and performance improvement.
Allocate responsibilities effectively and step in to assist with workload as needed.
Assist with hiring and onboarding additional team members if required in the future.
4.Communication and Marketing:
Manage all external communication to parents and the community, including newsletters, emails, and updates through the School Management System (iSAMS).
Collaborate with the marketing team to design and execute campaigns for admissions and community engagement.
Oversee the creation of promotional content, including brochures, calendars, and digital assets.
Ensure the school s social media platforms and website reflect accurate, updated information.
Organize branding activities, including expos, open houses, and roadshows, to enhance visibility.
5.Database and Regulatory Management
Maintain accurate student records, including academic, health, and co-curricular information.
Manage admissions data, class lists, and other key documents within the School Management System (iSAMS).
Oversee regulatory compliance, including SATS, UDISE, and FRRO registrations for expat students.
Distribute parent logins and manage IDs, car stickers, and other logistical requirements.
6.School Readiness and Onboarding:
Ensure the school is ready for each academic year, including preparing student databases and class lists.
Manage onboarding communications for new and existing parents.
Coordinate onboarding communications for new and existing parents.
Plan and execute first-day activities and parent orientation sessions.
7.Reporting and Analysis:
Prepare and share weekly and monthly reports on admissions progress, feedback trends, and community engagement initiatives.
Analyze marketing channel effectiveness, conversion ratios, and student profiles to provide strategic insights.
Monitor and report on student exits and Transfer Certificate trends, recommending actions as necessary.
8.Student Welfare and Special Needs:
Manage emergencies involving students or staff, ensuring parents are informed promptly.
Assist families in transitioning students to schools outside the city, including facilitating exams and documentation.
Share critical student information, such as health records, with relevant stakeholders when required.
Surveys
Design, distribute, and analyze surveys to gather feedback on school activities and events.
Present survey results to the Management Team and Academic Council.
Exit Process
Oversee the student exit process, including issuing Transfer Certificates.
Facilitate retention meetings to discuss strategies for student retention.