Marketing & Content Lead

About Inventure Academy

At Inventure Academy, we are committed to shaping tomorrow's innovative, creative, and socially responsible leaders. Effective communication and marketing are key to fostering engagement and strengthening our brand presence as we expand.

The Marketing & Content Lead will drive email marketing, newsletters, YouTube content, LinkedIn strategy, and copywriting for the entire school. Additionally, this role will run and oversee social media channels for the new branch and work closely with internal teams to generate compelling content.

This highly collaborative and dynamic role requires content creation expertise, social media management skills, and strong networking abilities within the branch (Yeshwanthpur Branch) to consistently source engaging stories and updates.

Role Overview

The Marketing & Content Lead will work under the Head of Communications and will have two primary focus areas:

1. Marketing Communications & Content Creation (Emailers, Newsletters, YouTube, LinkedIn, Copywriting) for the entire school.
2. Social Media Management with a key emphasis on relationship-building with faculty and staff to generate high-quality content.

This role demands excellent writing skills, strategic thinking, and the ability to collaborate across departments to ensure compelling storytelling and engagement.

Key Responsibilities

Marketing Communications & Content Creation (Whole School)

• Lead and manage the execution of all marketing emails and promotional campaigns for different school initiatives.
• Plan, draft, and distribute newsletters for students, parents, faculty, and external stakeholders.
• Manage and grow the school's LinkedIn presence, ensuring a professional and engaging brand tone.
• Oversee YouTube content strategy working with videographers, faculty, and students to create and publish engaging video content.
• Take ownership of all copywriting requirements across the school ensuring consistency in messaging and tone across platforms.

Social Media & Content for Yeshwanthpur Branch

• Manage and execute social media strategies specific to the new school branch while ensuring alignment with the main school's brand under the guidance of the Marketing Consultant.
• Develop and maintain strong relationships with faculty and staff at the YPR school to continuously source fresh and engaging content.
• Ensure a steady stream of social media updates showcasing student achievements, classroom experiences, and events in the new branch.
• Track and analyze social media performance, adjusting strategies to enhance engagement and reach.

Qualifications & Skills

Education & Experience

• Bachelors/Masters in Communications, Marketing, Journalism, or a related field.
• 2-5 years of experience in content marketing, email marketing, social media management, or related fields.

Core Skills

• Content Creation Strong writing, editing, and storytelling abilities across digital platforms.
• Email & Newsletter Management Experience with email marketing tools (e.g., Mailchimp, HubSpot) and best practices for engagement.
• Social Media Strategy – Expertise in managing and growing platforms (Instagram, LinkedIn, Facebook, YouTube).
• Relationship-Building & Networking – Ability to collaborate with faculty and staff to source authentic, high-quality content for social media.
• Video Content & YouTube – Experience or interest in managing video content creation and optimising it for audience engagement.
• Project & Time Management – Ability to manage multiple content streams and meet deadlines effectively.

Why Join Us?

• Shape the school’s digital presence – Play a pivotal role in growing the brand through marketing, storytelling, and social media.
• Work in a dynamic educational environment – Collaborate with faculty, students, and leadership to craft meaningful narratives.
• Career growth opportunities – Be part of a high-growth role that can expand as the school evolves.

If you are a content-driven marketer with strong social media expertise and a passion for storytelling, we’d love to hear from you!