Intellecap - Associate/Senior Associate - Digital Marketing (2-5 yrs)

Key Roles and Responsibilities

- Steer our entire Digital Brand Strategy

- Understanding and Applicability of Digital spends across multiple channels to create brand leverage

-Ability to create a campaign and execute it with formidable results

- Understanding of SEO, Traffic and Analytic Tools

- Solid understanding of social media tools, social media sites (including LinkedIn) user analytics, SEO and managing social media properties.

- Ability to create content for newsletter, podcasts, social media campaigns, press releases

- Support Businesses and use digital formats such as webinars, podcasts, discussions and chats to disseminate thought leadership and engage external audiences globally

- Planning social media strategy plan both long term and tactical and developing successful social media campaigns and online campaigns

- Employ reporting tools to measure efficacy of digital media engagement and external communications

- Degree/Masters or equivalent from reputed institutes in India/abroad

- Strong communication skills - written and spoken - in English

- Experience of working in diverse, multi-cultural teams and partnerships

- Familiarity with email marketing software (e.g. Constant Contact)

- Familiarity with content management systems (e.g. Wordpress, Radiant)

- Familiarity with social media tools (e.g. Hootsuite, TweetChat, Facebook, External Tools )

- Experience of using reporting tools (e.g. Google Analytics, Radian6, Buzzlogic, Tweet Reach)

- Basic knowledge of Photoshop and ability to ideate and create collaterals

- Educational background in marketing studies and an exposure to 'social media" space, will be preferred