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InsuranceDekho - Senior Manager - Content Management (5-10 yrs)

5-10 years

InsuranceDekho - Senior Manager - Content Management (5-10 yrs)

InsuranceDekho

posted 1mon ago

Job Role Insights

Flexible timing

Job Description

Key Responsibilities:

1. Content Strategy & Execution:

- Develop and implement a comprehensive content strategy aligned with business and marketing goals.

- Oversee the creation of SEO-driven website content, blogs, articles, social media posts, email campaigns, scripts, and marketing collaterals.

- Ensure consistency in brand voice, tone, and messaging across all content formats.

2. Team Leadership & Management:

- Lead and mentor a team of content writers, editors, and strategists to deliver high-quality content.

- Provide editorial guidance, feedback, and training to enhance team performance.

- Manage content calendars, deadlines, and deliverables efficiently.

3. SEO & Organic Growth:

- Collaborate with SEO and digital marketing teams to develop content that enhances organic traffic and rankings.

- Optimize website content for search engines and user engagement.

- Conduct keyword research, competitor analysis, and performance tracking to refine content strategies.

4. Thought Leadership & Brand Positioning:

- Create compelling content to position InsuranceDekho as a trusted leader in the insurance and insurtech space.

- Develop whitepapers, case studies, reports, and industry insights to establish authority.

- Work closely with PR and branding teams to craft impactful messaging.

5. Performance Analysis & Optimization:

- Track content performance metrics, engagement rates, and conversion data to measure success.

- Leverage analytics tools to gain insights and continuously refine content strategies.

- Conduct A/B testing and audience research to improve content effectiveness.

6. Cross-functional Collaboration:

- Work closely with design, product, sales, and customer experience teams to create user centric content.

- Partner with influencers, industry experts, and third-party content platforms for content amplification.


Functional Areas: Other

Read full job description

Prepare for Senior Content Manager roles with real interview advice

Top InsuranceDekho Senior Content Manager Interview Questions

Q1. How to building relationship within agent
Q2. Tell me about general insurance
Q3. How many types of motor insurance
View all 11 questions

What people at InsuranceDekho are saying

What InsuranceDekho employees are saying about work life

based on 327 employees
52%
57%
57%
98%
Flexible timing
Monday to Saturday
No travel
Day Shift
View more insights

InsuranceDekho Benefits

Health Insurance
Work From Home
Soft Skill Training
Cafeteria
Job Training
Education Assistance +6 more
View more benefits

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