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Marketing Head
Inspiria Knowledge Campus
posted 13hr ago
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Job Description: Digital Marketing & Field Marketing Head
Position Title : Digital Marketing & Field Marketing Head
Location : Inspiria Knowledge Campus, Siliguri
Type : Full-time, Leadership Role
Reports To : Managing Trustee
Role Overview
Inspiria Knowledge Campus is committed to bridging education with professional excellence. As the Digital Marketing & Field Marketing Head, you will lead strategic efforts to amplify our brand presence, enhance student enrollment, and create a strong connection between the campus and its audience\u2014both online and offline. This role combines the analytical, innovative approach of digital marketing with the on-ground, interpersonal nature of field marketing to build a cohesive strategy that drives results.
The ideal candidate will bring expertise in creating integrated campaigns, leveraging data for decision-making, and mentoring teams to deliver outcomes aligned with the campuss mission of preparing students for industry readiness.
Key ResponsibilitiesDigital Marketing Strategy & Execution
- Develop, implement, and optimize digital marketing strategies to promote the courses, events, and unique offerings of Inspiria across platforms like social media, email, search engines, and paid advertising.
- Oversee SEO/SEM strategies to ensure Inspiria consistently ranks high on search engines, driving organic traffic and visibility.
- Design engaging, informative content, including blogs, videos, and campaigns, tailored to resonate with students, parents, and industry professionals.
- Track and analyze digital marketing metrics (e.g., lead generation, ROI, engagement rates) and continuously refine campaigns for better results.
- Stay updated with emerging trends in digital education marketing and implement innovative approaches to stay competitive.
Field Marketing Strategy & Execution
- Strategize and execute impactful field marketing initiatives such as career fairs, campus events, workshops, and outreach programs to connect with prospective students and stakeholders.
- Partner with schools, coaching centers, and community organizations to build awareness of Inspirias courses and offerings.
- Drive on-ground campaigns, including live seminars, orientation sessions, and meet-and-greet opportunities for faculty and students.
- Coordinate with regional stakeholders to align field marketing efforts with Inspiria\u2019s broader goals and messaging.
Campaign Integration
- Create synergy between digital and field marketing strategies, ensuring consistent branding and messaging across all channels.
- Work closely with the admissions and academic teams to align marketing efforts with enrollment and outreach objectives.
- Develop cohesive marketing campaigns that connect with students at various touchpoints\u2014from digital inquiries to on-ground events.
Budget Management
- Strategically allocate and manage the marketing budget across digital and field marketing efforts to ensure maximum ROI.
- Provide regular budget utilization reports and optimize resource allocation to prioritize high-impact campaigns.
Data Analysis and Reporting
- Monitor campaign performance across channels, interpret data trends, and provide actionable insights to the leadership team.
- Regularly present reports on lead generation, student acquisition, and engagement metrics, highlighting areas for improvement.
Team Leadership & Collaboration
- Lead and mentor the marketing team, ensuring alignment with Inspiria\u2019s vision and goals.
- Collaborate with faculty, industry partners, and alumni to build impactful campaigns and initiatives.
- Foster a results-driven culture while encouraging creativity and innovation within the team.
Brand Awareness & Community Engagement
- Amplify Inspiria\u2019s position as a leading knowledge campus by promoting thought leadership and industry readiness initiatives.
- Cultivate strong relationships with stakeholders, including students, parents, and industry professionals, through tailored engagement strategies.
Market Research & Competitor Analysis
- Conduct regular market research to identify student needs, industry trends, and competitor activities, using insights to refine Inspiria\u2019s marketing approach.
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Employment Type: Full Time, Permanent
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Strict timing
Alternate Saturday off
No travel
Day Shift
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