Innoppl - Marketing Strategist (4-5 yrs)

Job brief:

- We are looking for an experienced Marketing strategist to lead our Marketing department.

- You'll be responsible for setting specific objectives to develop a cohesive and profitable marketing strategy for our company.

- Our Marketing strategist position involves a variety of tasks, including designing digital marketing campaigns and performing market research.

- If you're a creative, goal-oriented professional, we would like you to be part of our team and share innovative ideas to achieve our targets.

- Ultimately, you should be able to increase our market share and ensure brand consistency.

Responsibilities:

- Set specific marketing goals

- Design and implement marketing strategies aligned with business targets

- Develop digital campaigns to increase web traffic

- Analyze sales and marketing metrics

- Forecast market trends

- Research market to identify new opportunities

- Generate innovative ideas to promote our brand and our products

- Address advertising needs

- Ensure brand consistency through all marketing channels

- Use customer feedback to ensure client satisfaction

- Liaise with internal teams and ensure brand consistency

- Establish a strong, long-term web presence

Requirements and skills:

- Proven work experience as a Marketing strategist or Marketing manager

- Demonstrable experience with marketing campaigns and web technologies (e. online tools and social media)

- In-depth knowledge of CRM software and Content Management Systems

- Familiarity with SEO/SEM and Google Analytics

- Understanding of web design

- Excellent communication skills (verbal and written)

- Strong analytical skills

- Team management skills