Adobe Analyst

Oversee complex data collection, defining requirements, optimizing the web analytics framework, and ensuring data quality/governance Responsible for analytics engineering and web data infrastructure, applying data best practices and continuous integration to the analytics code base Manage data-driven insights and ideas to support decision making, development efforts, funnel optimizations, marketing campaigns, and overall site optimization Stay aligned with company-wide objectives and ensure the analytics roadmap supports these objectives Coach, mentor, and train team on web analytics best practices, providing technical expertise where needed Be accountable to the health of the digital commerce sales funnel and proactively investigate any anomalies Establish and maintain strong relationships with key stakeholders in eCommerce, eProcurement, U/X, SEO, Demand Generation, Sales, and Leadership to drive actionable insights Oversee Adobe Analytics reporting to support functional teams across the organization Conduct deep analysis on customer pathing and conversions to optimize the site experience Evaluate the contribution of marketing channels to overall site performance and support marketing integrations via Adobe Launch Leverage session replay software to analyze optimization opportunities in partnership with UX/product teams Automate regression testing and identify bugs in tracking Stay informed on new analytics trends and raise enhancement suggestions to the team (privacy laws, cookie-less tracking, new software etc.) Train others on how to leverage data and insights, promoting a culture of digital data literacy and empowered product owners Run all scrum activities, including standups, sprint planning, grooming, and backlog management Develop and maintain processes and oversee timely delivery of quality analytics requests Present program progress to leadership, tracking timelines and communicating launches Bachelor s degree in Analytics, Mathematics, Computer Science, Marketing, or other quantitative discipline Deep knowledge of website analytics and software with at least 2+ years of managing web analysts and data engineers. Adobe Analytics and Adobe Suite Experience (Target, Marketo, Launch, AEM) Strong communication skills and the ability to tell a story with data Successful track record of providing strategic recommendations to optimize the digital customer experience (B2B experience is a plus) Proficient Office 365 (Excel, PowerPoint, Teams, Outlook, etc.) Experience working in an Agile environment and running Agile team ceremonies Master s degree in Analytics, Mathematics, Computer Science, Marketing, or other quantitative discipline Decibel Insights (or other session replay), Qualtrics (or other site survey), OneTrust (or other cookie management software), Salesforce CRM Analytics (or other CRM) GA4 and Google Tag Manager