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Marketing Specialist 33744732
2-5 years
Hyderabad / Secunderabad
1 vacancy
Marketing Specialist 33744732
Infobahn Softworld
posted 3mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Job Description
What you get to do in this role:
- Work primarily in Marketo (marketing automation platform) creating multi-step email campaigns for various types of marketing events and programs
- Engage with marketing managers on campaign requirements, campaign strategy, and how to best execute campaigns on their behalf
- Create emails, landing pages, forms, and contact lists for Marketo marketing campaigns
- Analyse, troubleshoot, and resolve HTML assets and revise code where necessary to integrate with internal tools/platform
- Have an understanding and be able to apply email best practices to a campaign
- Pull Marketo reporting data to show campaign effectiveness and provide feedback for marketing teams (click throughs, total registrations, etc.)
- Work in a service-oriented environment where you ll be creating campaigns based on requests
- As needed, develop requirements for any improvements and enhancements related to marketing operations and infrastructure
- Establishing and maintaining system documentation and training materials
- Work hours: Flexible hours with support till midnight IST
Qualifications
In order to be successful in this role, we need someone who has:
- 2-5 years of experience in marketing automation platforms. Preferably Marketo. Must be willing to learn and be trained.
- Marketing experience or Marketing degree a plus.
- Proficient with HTML, JavaScript, and CSS.
- Adobe Photoshop and Experience Manager is a plus.
- Excellent communication skills. This is critical when working with different teams and executing campaigns to meet deadlines.
- Strong work ethic and the drive to get the job done. This is a service type position; need to be able to knock campaigns out quickly, effectively and correctly.
- Able to handle repetitive tasks and execute tasks in a timely manner.
- Self-reliant. Need to problem solve, know how to improvise, and work in an independent manner.
- Experience in program management/lead generation/B2B Marketing is an added advantage.
- Basic understanding of marketing to sales funnel, business intelligence, and lead management processes and technologies.
Bachelors degree/Masters degree
Employment Type: Full Time, Permanent
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Flexible timing
Monday to Friday
No travel
Day Shift
Infobahn Softworld Benefits
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