Info Edge - Manager - Social Media - Naukri.com (3-7 yrs)

About Info Edge:

InfoEdge's mission is to create world-class platforms that transform lives by continuously innovating. Our products and services are built keeping our customers in mind. We always delight our customers by delivering superior value through enhanced offerings on the internet and other platforms. Through our continuous investment across various businesses, especially in cutting-edge technology, machine learning and artificial intelligence (AI), we have built a robust system that constantly increases our predictive powers on customer behaviour, and optimizes and improves our systems. Our various teams tirelessly work together to solve problems, innovate, and create something to empower our customers.

At Info Edge, people are our core competitive advantage and we will continue doing all that is needed to attract and retain the best available talent.

About BU: Naukri.com

Naukri.com is a leading job portal in India and is a dominant leader across regions in the country. It has products across the recruitment spectrum for both jobseekers, companies and consultants. The recruitment portfolio includes a host of services for jobseekers from resume building to connecting and showcasing products, job listings, employer branding solutions for companies, a database of over 68 million CV's, career site management and recruitment management systems, assessment and campus recruitment products and offerings.

The platform, on the online recruitment space, continues to reinforce its established leadership position in India that has given it a competitive edge in the market

Role & Responsibility:

Content Strategy & Creative Execution:

- Define a social media strategy for Naukri across key platforms: IG, LinkedIn, YouTube and Twitter

- Create, curate, and manage all published content across campaigns, ensuring it aligns with brand voice, values, and marketing goals.

- Manage monthly calendar with agency including: budget allocation, targeting, media selection, content creation

Curating platform insights & actionable:

- Stay updated on industry trends, platform changes, and emerging technologies to suggest innovative and effective social media initiatives

- Manage monthly wrap reports - plan vs actuals

- Analyze social media metrics, track performance, and provide actionable insights to optimize campaigns and strategies

The ideal candidate.

- Is capable of thinking strategically while ensuring creative execution excellence

- Thrives on great ideas, has a natural creative flair and a strong point of view

- Understands the fundamentals of business & marketing and stays updated on current affairs, economy, market trends

- Is high on energy and enthusiasm for all things social: capable of balancing the fun stuff and the serious.

- Has at least 3 years work experience in Social Media Marketing

- Has prior experience working for a mid/large-sized B2C/D2C brand with a strong social presence and/or a reputed social agency

- Has a solid understanding of IG, LinkedIn, YouTube, Twitter and their content algorithms/best practices

Why Join Us:

- If you have boundless energy, are ambitious , bubbling with ideas, are hard working, have no problems taking a hands-on approach to your work, then this is the place for you .

- People who have risen the fastest in our company are those that have a keen eye for detecting critical business problems and then solving them thus making needle moving impact .

- The Infoedge work culture is very friendly, collaborative, entrepreneurial and empowering.

- We encourage our team members to take responsibility and grow into future leaders in our company