Digital Marketing Manager -Naukri.com

About Info Edge

InfoEdges mission is to create world-class platforms that transform lives by continuously innovating. Our products and services are built keeping our customers in mind. We always delight our customers by delivering superior value through enhanced offerings on the internet and other platforms. Through our continuous investment across various businesses, especially in cutting-edge technology, machine learning and artificial intelligence (AI), we have built a robust system that constantly increases our predictive powers on customer behavior, and optimizes and improves our systems. Our various teams tirelessly work together to solve problems, innovate, and create something to empower our customers.

At Info Edge, people are our core competitive advantage and we will continue doing all that is needed to attract and retain the best available talent.

Be the Mastermind of Performance Marketing

Take the lead and master the art of performance optimization across our diverse digital campaigns. Your strategic expertise will unlock efficiency, refine key metrics, and drive impactful results through data-driven insights. Collaborate with agile teams to ensure campaigns align with our business goals. If you're a data-driven marketer with meticulous attention to detail, this is your chance to shine.

Key Responsibilities:

Analyze and refine campaign performance:

Dive deep into campaign data, identify trends, and optimize strategies for maximum impact.

Craft actionable insights to drive business growth and inform transparent communication.

Budget mastery:

Optimize budget allocation and monitor expenditure with a keen eye.

Analyze competitor strategies and refine your approach for an edge.

Stay ahead of the curve:

Immerse yourself in the latest digital marketing trends and best practices.

Ensure our strategies are always ahead of the game.

Requirements:

4-6 years of experience in digital marketing, performance marketing, campaign management or marketing analytics

A successful history in scaling app acquisition for D2C/internet brands

Proficiency in diverse advertising platforms, strong analytical skills, and experience with A/B testing and CRO methodologies.

Excellent communication and collaboration skills to thrive in fast-paced environments.

Precision-focused and detail-oriented to deliver impactful results.

Bonus points for:

Certifications in digital marketing analytics.

Join us and utilize your expertise to become the mastermind behind our digital campaigns. Lead the way to impactful results and leave your mark on the ever-evolving landscape of digital marketing