Content Writer

We're Hiring for Content Writer with Impact Guru

About Us : ImpactGuru ImpactGuru.com is Indias leading healthcare financing platform, providing innovative crowdfunding solutions to make healthcare accessible and affordable. We empower individuals to raise funds for medical treatments and life-saving procedures

Position Overview : We are looking for Content Writers to join our team and create compelling, informative, and SEO-friendly content that resonates with our target audience. The ideal candidates will possess strong research skills, creativity, and a knack for crafting engaging content that drives traffic and improves search rankings.

Key Responsibilities

• Create SEO-friendly blog posts, web pages, guides, and other forms of digital content.
• Conduct thorough research on topics, keywords, and trends relevant to healthcare and
  crowdfunding.
• Write engaging, informative, and audience-focused content targeting specific demographics.
• Collaborate with the marketing and SEO teams to align content with business objectives.
• Optimize content using SEO best practices, such as keyword placement, meta descriptions,
  and headers.
• Proofread and edit content to ensure clarity, accuracy, and consistency in tone and style.
• Stay updated on SEO trends and tools to enhance content performance.

Skills & Qualifications

• Experience: Minimum 2+ years of professional content writing experience.
• Education: Bachelors degree in English, Journalism, Communications, or a related field.
• Skills:

○ Exceptional research and writing skills.

○ Proficiency in creating SEO-optimized content that ranks well on search engines.

○ Strong attention to detail and ability to meet deadlines.

○ Familiarity with tools such as Grammarly, Hemingway, SEO Writer, and Google Docs.

○ Basic understanding of SEO principles and analytics.

• Soft Skills:

○ Excellent communication and collaboration abilities.

○ Creative mindset with the ability to adapt tone and style to match brand voice

KPIs/Deliverables

● Increased Blog Traffic: Demonstrable growth in organic blog traffic through well-researched
and optimized content.

● Higher Engagement: Improved metrics such as CTR (Click-Through Rate) and time on page for
published content.

● Keyword Ranking: Better ranking for targeted long-tail keywords on search engines.

Interested candidates share their updated resume to durgadevi.karpan@impactguru.com