Impact Guru - Content Strategist (15-20 yrs)

- We are hiring candidates for the Content Strategist Lead role with ImpactGuru.Com for the Mumbai location.

- Company Overview: ImpactGuru is a leading healthcare financing platform in India that helps patients raise funds for medical emergencies through crowdfunding.

- We are on a mission to make healthcare accessible and affordable for all by leveraging the power of technology and community support.

Job Location: Mumbai ( Andheri ).

Job Overview: ImpactGuru is seeking a dynamic and Creative Content Lead to join our marketing team.

- The ideal candidate will be responsible for developing and executing a comprehensive content strategy that enhances our brand, engages our audience, and drives business growth.

- This role requires a blend of creative vision, strategic thinking, and hands-on execution in marketing communication, website building, BTL (Below The Line) marketing, content creation, and digital marketing communication.

Key Responsibilities:-.

Content Strategy Development:.

- Develop and implement a comprehensive content strategy aligned with marketing and business objectives.

- Identify target audiences and tailor content to meet their needs and preferences.

Marketing Communication:.

- Lead the creation of compelling marketing communications across various channels, including email, social media, and PR.

- Ensure all communications are consistent with brand guidelines and messaging.

Website Building:.

- Oversee the development and maintenance of the company website.

- Collaborate with designers, developers, and SEO specialists to ensure the website is user-friendly, visually appealing, and optimized for search engines.

BTL Marketing:.

- Plan and execute BTL marketing campaigns, including events, trade shows, and direct mail.

- Measure and report the effectiveness of BTL activities and suggest improvements.

Content Creation:.

- Produce high-quality content, including blog posts, articles, whitepapers, case studies, videos, and infographics.

- Manage a content calendar to ensure timely and consistent publication.

Digital Marketing Communication:.

- Develop and manage digital marketing campaigns across various platforms such as social media, PPC, and email marketing.

- Analyze digital marketing metrics and KPIs to optimize campaigns and improve ROI.

Team Management:.

- Lead and mentor a team of content creators, copywriters, and designers.

- Foster a collaborative and innovative work environment.

Collaboration:.

- Work closely with other departments, such as Sales, Product Development, and Customer Service, to ensure content aligns with overall business goals.

- Liaise with external agencies and vendors as needed.

Qualifications:.

- Minimum of 5 years of experience in content creation, digital marketing, and communication roles.

- Proven track record of developing and executing successful content strategies.

- Strong understanding of SEO, web traffic metrics, and digital marketing best practices.

- Excellent writing, editing, and proofreading skills.

- Proficiency in content management systems (CMS) and marketing automation tools.

- Strong project management skills with the ability to manage multiple projects simultaneously.

- Creative thinker with a passion for storytelling and innovation.

- Experience with BTL marketing activities is a plus.