Marketing Manager (Female)

Roles & Responsibilities:

• Understanding brand & its product as service
• Creating marketing plans and strategies for the short-term and long-term, including setting goals, objectives, and key performance indicators.
• Conceptualising and executing advertising campaigns, both online and offline, to increase brand visibility and attract customers.
• Deploying successful marketing campaigns from ideation to execution
• Develop monthly, quarterly & yearly marketing strategy
• Well versed in Social media marketing & Digital marketing
• Lead marketing team and guide them on the BTL marketing campaigns
• Developing strategies and tactics to boost the companys reputation
• Gathering and analysing data about target markets, customer preferences, industry trends, and competitors.
• Defining and maintaining the brand's identity
• Building and maintaining relationships with media outlets and other stakeholders to generate positive press coverage and manage the company's public image.
• Creating valuable content for various platforms, such as blogs, social media to engage and inform the target audience.
• Utilizing online channels, such as search engine optimization (SEO), pay-per-click advertising (PPC), email marketing, and social media, to reach and engage with customers.
• Providing sales teams with marketing materials, collateral, and lead generation support to help them close deals.
• Organizing and participating in industry events, trade shows, and conferences to promote products or services.
• Gathering and utilizing customer feedback and staying informed about industry trends to adapt marketing strategies as needed.
• Continuously monitoring and assessing the activities and strategies of competitors to identify opportunities and threats.

Required skills and qualifications:

• Good in preparing presentations
• Proven success in developing marketing plans and campaigns
• Excellent written and verbal communication skills
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Bachelors degree (or equivalent) in marketing, business, or related field
• Proficiency with online marketing and social media strategy
• Proven success in designing interactive applications and networking platforms
• Established contacts in media

Interested candidates kindly send your CV on hr@pratishhc.com