Content Writing Associate (SEO)

Work Timings: 10:15 am - 7:15 pm
Working Days: Monday - Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off)
Location: Lower Parel, Mumbai (5 minutes from Railway Station)
Reports to: Marketing Manager
Work Mode: 100% Work from Office
Age Criteria: Upto 30 years

Why IIDE:

At IIDE, we foster creativity and innovation to empower our team to excel in their careers. As a leader in digital education, we offer a collaborative environment, competitive benefits, and opportunities for personal growth. Join us to contribute to shaping the future of digital marketing education.

About the Role:

As a Content Writing Associate at Lower Parel, Mumbai, you will craft high-quality, SEO-optimized content to drive engagement and traffic. This role involves creating diverse content types, researching trends, and ensuring alignment with SEO best practices and brand guidelines.

What You'll Do:

Content Creation and Strategy:

• Write high-quality, SEO-optimized long-form and short-form content for the website, including blogs and guest posts.
• Ensure content aligns with Google's Helpful Content Update and EEAT guidelines to establish trust and authority.

Research and Analysis:

• Conduct keyword research, competitor analysis, and content gap analysis to inform content development.
• Use tools like Ahrefs or SEMrush to track content performance and refine strategies.

Quality Assurance and Optimization:

• Use tools like Copyscape and AI content detectors to ensure originality and human-written content.
• Edit and proofread content for clarity, grammar, and style consistency.

Requirements

Must-Have:

• Experience: 1-2 years of proven content writing experience, preferably in the digital marketing and education industry.
• Technical Skills: Strong understanding of SEO principles, including keyword research, on-page optimization, and internal linking.
• Writing Skills: Excellent command of English with strong grammar and communication abilities.
• Attention to Detail: Keen eye for proofreading and editing.

Should Have:

• CMS Knowledge: Familiarity with content management systems like WordPress or Strapi is a plus.
• Adaptability: Ability to tailor content for various audiences and platforms.
• Time Management: Proven ability to meet deadlines in a fast-paced environment.

Nice to Have:

• Analytical Skills: Experience tracking content performance and using data to optimize strategies.
• Innovation: Willingness to explore new content trends and formats.
• Collaboration: Ability to work effectively with cross-functional teams.

If you're a strategic thinker and passionate about content writing, wed love to hear from you. Apply now and join us in shaping the future of digital education!