Area Sales Manager

Role/ Job Title: Area Sales Manager-Gold Loan

Function/ Department: Gold Loan

Roles & Responsibilities:

• Identification of branches and potential location for gold loan business basis market survey, competition mapping with NBFC's and Banks and the volume generated by them.
• Increasing the distribution channel by identifying various channels for gold loan except branch banking.
• Ensure GLO productivity of Minimum 15-20 lacs per month on new business and 80% renewals to be done on eligible customers
• Recruiting dedicated manpower for gold loans i.e. Gold loan officers/Territory managers in branches for customer acquisition.
• Grow the AUM base for Gold Loan lending solutions and ensure that the overall revenue, cost, profitability, and portfolio quality targets are met
• Collaborate with the Product Head Business Loan to ensure that the customers are offered the best in class solutions funding/Mult funding requirements and key DSTs are appropriately incentivized.
• Ensuring renewals of gold loan customers are done on a timely basis and bank doesn't losses these set of customers.
• Ensure close relationship with valuer and Valuation agencies.
• Training to gold loan officers on potential fraud and fraud Ornaments.
• Design a fulfilling customer journey leading to customer delight and making IDFC First their banking partner of choice
• Ensure the successful adoption of internal compliances & regulatory framework across the business
• Recommend process changes in order to improve service efficiency and quality across the assigned area
• Recommend improvements to processes and policies across the Retail Banking business to drive operational efficiencies and high-quality customer service
• Leverage in-house synergies through collaboration with internal stakeholders
• Attract and retain best-in-class talent for key roles in their reporting structure
• Ensure team building and motivation of team with controlled attrition.
• Increased Profitability, Assets Under Management (AUM), Portfolio Quality, Total No. of Customers, Number of Customer Acquisitions