Business Development Associate (MBA - Marketing)

Role & responsibilities

Lead Generation: Identify and pursue new business opportunities through market research, networking, and referrals.

• Database Management: Call and follow up with potential clients from the companys database to generate leads and understand their requirements.
• Client Acquisition: Build and nurture relationships with potential clients to understand their needs and present tailored solutions.
• Sales Strategy Execution: Develop and implement effective sales strategies to achieve business targets.
• Market Analysis: Conduct market research to identify trends, customer preferences, and competitors activities.
• Proposal Development: Prepare and deliver persuasive business proposals and presentations to clients.
• Negotiation: Engage in effective negotiations to close deals and ensure mutually beneficial agreements.
• Customer Relationship Management: Maintain ongoing communication with clients to build trust and ensure customer satisfaction.
• Collaboration: Work closely with marketing and product teams to align business strategies and initiatives.
• Target Achievement: Meet and exceed sales and revenue targets set by the organization.
• Reporting: Maintain accurate records of sales activities, client interactions, and progress in CRM systems.
• Feedback Loop: Provide market and client feedback to internal teams to improve products and services.
• Brand Representation: Represent the company at events, exhibitions, and conferences to promote services and build networks.
• Continuous Learning: Stay updated on industry trends, sales techniques, and marketing strategies to enhance performance.
• Team Contribution: Actively participate in team meetings and contribute ideas to drive business growth.

Preferred candidate profile

• Educational Qualification: MBA with specialization in Marketing or equivalent.
• Language Proficiency: Strong command of Hindi and English (verbal and written).
• Communication Skills: Excellent interpersonal and presentation skills to engage effectively with clients.
• Sales Experience: Prior experience in sales, business development, or client relationship management is preferred.
• Database Management: Familiarity with calling and following up with potential leads from databases.
• Analytical Ability: Strong skills in market research, trend analysis, and competitor evaluation.
• Negotiation Skills: Proven ability to negotiate effectively and close deals successfully.
• Tech Savvy: Proficiency in CRM software, sales tools, and MS Office (Excel, Word, and PowerPoint).
• Target-Oriented: A goal-driven individual with the ability to meet and exceed business targets.
• Adaptability: Willingness to adapt to dynamic business environments and handle challenges proactively.
• Customer Focus: A customer-centric approach with a knack for building and maintaining long-term relationships.
• Appearance and Gesture: Professional appearance and confident body language to make a strong impression during client interactions and meetings.
• Team Player: Strong collaboration skills to work effectively with marketing, sales, and product teams.
• Self-Motivated: Highly motivated individual with a proactive mindset and a passion for business growth.
• Networking Ability: Ability to build and maintain a professional network to identify business opportunities.
• Flexibility: Willingness to travel or attend events and meetings as required for business development.

Perks and benefits

• Competitive Salary Package: Attractive base salary commensurate with experience and qualifications.
• Performance-Based Incentives: Opportunity to earn bonuses and commissions based on achieving and exceeding sales targets.