Market Research Analyst

KEY ACCOUNTABILITIES/ KEY RESPONSIBILITIES

1. Market Research Retail centric development predominantly. Would also include hospitality, commercial developments, warehousing, residences, helping certain retail brands to enter macro and micro. Market Research- non operational assets : To undertake - City Analysis - Site / Project Analysis - Catchment Analysis (Demographics) - Retailer Trading Density Analysis - Competition Benchmarking - Best Use Analysis on the site / project - Feasibility Assumptions & Monitoring - Proposals, IM, Reports & Presentations Market Research- Operational assets: - Catchment Analysis - HN1 Data - Catchment Profiling –Demographics/ Psychographics (The candidate would be expected to be hands on in the beginning – and later create a template for the local teamplate to follow for periodic data update) - No of House hold - Income - Age - Occupation /Education - Understand the attitude/ loyalty -Tools/ Resource - Brand affinity - Shopping Habits - Cultural Influences - Understanding competitions and profiling the activations conducted by them - Problems/ Opportunities a) Relative to Market b) Relative to consumption c) Relative to Centre/competition d) Relative to retailers/ customers relationship Development: - Business Development with Investors, Developers, Retailers & Landowners - Site / Project Analysis - Proposals & Presentations - Research Analysis - Design Development Process Management - Tenant Mix Process Management General Business Development: - International Relationship Initiations (new partners, vendors, suppliers) 3 - Draw up project proposals - Engage with prospective clients for appointment closure Managerial 1. Analytical abilities 2. Logical / practical / time conscious – able to plan and work to deadlines. 3. Good presentation skills 4. Ability to adhere to timetables and meet deadlines 5. Initiative, drive and judgement 6. Drive decision making Behavioural 1. Good communication skills 2. Strong team player 3. Ability to work as a team as well as independently 4. Ability to handle confidential information 5. Integrity