Assistant Manager - Marketing ( ATL )

Key Responsibilities

ATL Campaign Management

• Develop and execute ATL marketing strategies including TV, radio, print, and outdoor advertising.
• Collaborate with creative agencies for impactful brand communication.
• Analyze and optimize the performance of ATL campaigns.

Media Planning & Budgeting

• Identify the most effective media channels for brand promotions.
• Allocate and monitor budgets for various ATL campaigns.
• Evaluate ROI on ATL marketing activities.

Collaboration & Coordination

• Work closely with the brand team to align messaging across all platforms.
• Coordinate with external vendors and media partners.
• Support brand-building activities through sponsorships and strategic alliances.

Key Skills & Competencies

• Strong understanding of media planning and traditional advertising channels.
• Experience in executing large-scale brand campaigns.
• Excellent negotiation and vendor management skills.
• Analytical skills for performance measurement and optimization.

Preferred Qualifications & Experience

• Bachelors or Masters degree in Marketing, Mass Communication, or related fields.
• Prior experience in a financial services company is a plus.
• Familiarity with media buying and agency coordination.