Upload Button Icon Add office photos
Engaged Employer

i

This company page is being actively managed by IBM Team. If you also belong to the team, you can get access from here

IBM Verified Tick

Compare button icon Compare button icon Compare
4.1

based on 21.1k Reviews

filter salaries All Filters

3233 IBM Jobs

Demand Gen Professional

3-8 years

Bangalore / Bengaluru

Demand Gen Professional

IBM

posted 29d ago

Job Description

"Do you enjoy using both the right and left side of your brain, combining analytical and creative thinking? Do you thrive in situations where you are required to make rapid decisions based on analytics insights? Do you flourish in an environment where there isn't one right answer, but constant experimentation, testing, and failure to lead you in the right direction?

The Product Led Growth team is highly skilled and dedicated cross functional team with the mission to improve performance for a small subset of IBM's products. As a Demand Lead within Product Led Growth, you will lead the cross functional team for a specific product and work closely with marketing experts, product managers, and sellers. You will be responsible for setting the strategy through data driven insights to achieve growth KPIs , translating that strategy into clear actions and experiments for the team, and managing the execution of those actions. " Your Role and Responsibilities A Demand Lead is responsible for the design, development, and optimization of omni-channel marketing programs associated with demand motions:
  • Strategy Planning & Customer Journey Design
  • Understand the market landscape, business objectives, target personas, key use cases, and product offers for your product.
  • Translate business objectives into actionable marketing outcomes across the funnel.
  • Create an omnichannel digital journey for key audiences, including but not limited to organic search, paid search, web, email, and routing.
  • Ongoing experimentation and manical focus on outcomes
  • Design the customer journey for specific segments across offerings.
  • Execution Orchestration
  • Communicate demand strategy to relevant stakeholders, including but not limited to global stakeholders, digital stakeholders, geo hub teams, field marketing, BU stakeholders, etc.
  • Manage the execution of actions for your specific product teams.
  • Partner with content, digital, and email experts to create & execute an omnichannel experimentation plan.
  • Performance Optimization
  • Understand brand demand performance trends for the assigned product & optimize performance issues.
  • Deep analysis of marketing performance across aspects such as tactic type, content asset, channel, audience segment, or business line
  • Evaluation of relevant KPIs (such as impressions, web traffic, organic search performance, leads, pipeline, or wins) with a keen eye on benchmarks and yield rates
  • Readiness to explain emerging performance opportunities or challenges
  • Strategies to deliver â"next best actionsâ" and support targeted pipeline coverage and revenue for the business
  • Insight into action-cycling of performance insights directly back into planning and orchestration.
  • Required Technical and Professional Expertise
  • 3+ years relevant work experience, including experience in a digital marketing
  • Deep critical thinking skills and curiosity to pursue open-ended problems
  • Strong presentation skills and ability to effectively communicate data and action plans to stakeholders and leadership
  • Understands Geo/Market strategies and localization requirements
  • Business acumen with the ability to develop data-driven business recommendations
  • Demonstrated ability to multitask and prioritize with a proven ability to meet tight deadlines
  • Preferred Technical and Professional Expertise
  • Experience in omni-channel demand generation or related role.



  • Employment Type: Full Time, Permanent

    Read full job description

    IBM Interview Questions & Tips

    Prepare for IBM Professional roles with real interview advice

    People are getting interviews at IBM through

    (based on 1.5k IBM interviews)
    Job Portal
    Company Website
    Referral
    Campus Placement
    Walkin
    Recruitment Consultant
    39%
    14%
    12%
    10%
    5%
    4%
    16% candidates got the interview through other sources.
    High Confidence
    ?
    High Confidence means the data is based on a large number of responses received from the candidates.

    What people at IBM are saying

    3.5
     Rating based on 2 Professional reviews

    Likes

    Very good place to grow

    Dislikes

    Felt little bit tough in maintaining the work life balance

    Read 2 reviews

    Professional salary at IBM

    reported by 31 employees with 2-14 years exp.
    ₹6.5 L/yr - ₹11.9 L/yr
    13% less than the average Professional Salary in India
    View more details

    What IBM employees are saying about work life

    based on 21.1k employees
    78%
    84%
    66%
    79%
    Flexible timing
    Monday to Friday
    No travel
    Day Shift
    View more insights

    IBM Benefits

    Work From Home
    Soft Skill Training
    Health Insurance
    Job Training
    Cafeteria
    Free Transport +6 more
    View more benefits

    Compare IBM with

    Oracle

    3.7
    Compare

    TCS

    3.7
    Compare

    Cognizant

    3.8
    Compare

    Accenture

    3.9
    Compare

    Infosys

    3.7
    Compare

    Capgemini

    3.8
    Compare

    Wipro

    3.7
    Compare

    Deloitte

    3.8
    Compare

    Google

    4.4
    Compare

    Amazon

    4.1
    Compare

    Amdocs

    3.8
    Compare

    SAP

    4.2
    Compare

    Microsoft Corporation

    4.1
    Compare

    Tech Mahindra

    3.6
    Compare

    PwC

    3.4
    Compare

    Ernst & Young

    3.5
    Compare

    Nagarro

    4.0
    Compare

    NetApp

    3.9
    Compare

    Salesforce

    4.1
    Compare

    SAS

    4.4
    Compare

    Similar Jobs for you

    Performance Marketer at Digitally Next

    New Delhi

    3-5 Yrs

    ₹ 5-7 LPA

    Digital Marketing Executive at Mahendra Homes

    Bangalore / Bengaluru

    3-5 Yrs

    ₹ 3.25-4 LPA

    Marketing at Anand Rathi Global Finance Ltd. [Formerly - Rathi Global Finance Ltd.]

    Mumbai

    1-4 Yrs

    ₹ 3-6 LPA

    Performance Marketing Lead at Anand Rathi Global Finance Ltd. [Formerly - Rathi Global Finance Ltd.]

    Mumbai

    1-5 Yrs

    ₹ 3-7 LPA

    Digital at Viveca Healthtech Devices

    Amod

    1-5 Yrs

    ₹ 1-5 LPA

    Specialist at Patanjali Research Foundation

    Haridwar, New Delhi

    1-3 Yrs

    ₹ 3-5 LPA

    Marketing at Aegis Scaffolding Services

    Mumbai

    3-6 Yrs

    ₹ 5-8 LPA

    Marketing at MNC ASSOCIATES

    Gonda, Chennai

    0-3 Yrs

    ₹ 2-5 LPA

    SMO Executive at Hemworld Advertising

    Pune

    3-5 Yrs

    ₹ 2-5 LPA

    Digital Marketer at Medicircle

    Thane

    1-3 Yrs

    ₹ 4-7 LPA

    IBM Bangalore / Bengaluru Office Locations

    View all
    Bangalore Office
    Headquarter
    IBM India Pvt Ltd, No. 4/1, Tower D, 2nd & 3rd Floor, Dairy Circle, Bannerghatta Main Road Bangalore
    Karnataka 560029
    Bengaluru Office
    IBM, No.12, Subramanya Arcade, Bannerghatta Road Bengaluru
    Karnataka 560029

    Demand Gen Professional

    3-8 Yrs

    Bangalore / Bengaluru

    29d ago·via naukri.com

    Application Developer: Oracle Cloud Middleware

    3-8 Yrs

    Gurgaon / Gurugram

    3hr ago·via naukri.com

    Application Developer: Oracle Cloud Middleware

    3-8 Yrs

    Kolkata

    3hr ago·via naukri.com

    Senior QA / Test Developer

    6-9 Yrs

    Pune

    3hr ago·via naukri.com

    Application Developer-Sterling Order Management

    5-8 Yrs

    Bangalore / Bengaluru

    3hr ago·via naukri.com

    Package Consultant-Workday Finance Planning

    2-7 Yrs

    Hyderabad / Secunderabad

    3hr ago·via naukri.com

    Backend Developer_ Java

    2-4 Yrs

    Bangalore / Bengaluru

    3hr ago·via naukri.com

    Process Analyst - Finance and Administration Delivery

    2-4 Yrs

    Noida

    3hr ago·via naukri.com

    Data Engineer: Data Integration

    2-5 Yrs

    Hyderabad / Secunderabad

    3hr ago·via naukri.com

    Application Developer: SAP ABAP

    5-7 Yrs

    Coimbatore

    3hr ago·via naukri.com
    write
    Share an Interview