IBM - Vice President - Data Science & Performance Marketing Operations (24-28 yrs)

VP of Data Science and Performance Marketing Operations

Responsibilities:

- VP of Data Science and Performance Marketing Operations leads IBM's data science, media and marketing automation engine.

- This executive role is responsible for mission-critical functions including marketing technology, data and advanced analytics that is integrated into one global team responsible for partnering with demand and client experience teams to fuel growth.

- This role requires a balance between the of the art and science of marketing. It requires a culture of curiosity and experimentation.

- And, it requires an unprecedented level of data, intelligent workflow automation and artificial intelligence / machine learning at the core of all we do.

The overview of the role includes:

- Media budget ($200mm+): Buying excellence (internal & external), agency relationships

- Automation / CRM: Progression of demand / LTV thru martech and automation

- Data & Analytics: Performance insights to improve marketing ROI / growth impact

- Growth dashboards: Dashboards and performance tracking for growth / progression

- Team leadership: 200+ performance marketers, media experts, martech automation leaders, and data scientists

- Key characteristics of the role will include openness, elite people leadership, drive for innovation / automation, and excitement from tackling difficult, dynamic problems.