19 I-zest Global Jobs
Manager - Retention Marketing - FinTech (3-7 yrs)
I-zest Global
posted 12hr ago
Key skills for the job
Who are we :
We're a startup building a wealth-tech platform, with the goal of making investments easy, intelligent, and quick (while letting users retain most of their daily trading habits). We aim to bring a user's complete e2e investment journey on a single platform (from identifying investment opportunities to executing final trade)
This is a full time opportunity based in Gurgaon. 5 days working with high paced development culture.
What you are expected to do :
- Drive the end-to-end customer lifecycle journey through various Engagement and Retention strategies across customer cohorts.
- Execute and Manage key reactivations mediums like Push/SMS/Email/WhatsApp and In-app and Web channels.
- Hands-on experience on Platforms like Clever tap, MoEngage tools.
- Identify the customer and their personas, create relevant customer cohorts and strategies to target these customers effectively across channels.
- Create a CRM Plan using user segmentation to create custom and more relevant communications pushing users down the funnel.
- Drive all marketing automation and Martech initiatives to develop and execute end-to-end user journeys from onboarding to reactivation (win backs) using scalable platforms.
- Analyse data in order to understand key pain points, effective communication, ideal conversion times, etc.
- Work closely with the creative team to define Email/WhatsApp templates for campaigns.
What we are looking for :
- Hands on over Clevertap.
- Knowledge of the Fintech segment is a plus.
- In-depth knowledge & hands-on experience of digital analytics and an understanding of consumer behaviour.
- Experience in a high growth Start-up with similar responsibility.
- Understanding measurement tools like Appsflyer, GA, etc would be a plus.
What you'll get :
- Attractive compensation and ESOPs
- A true startup culture - young, fast paced, where you are driven by personal ownership of solving challenges that help you grow fast
- A lot of learnings like Cloud (AWS),High scale, Mobile application technologies Fintech industry and other technologies
- Focus on innovation, data orientation and extremely results driven
- Opportunity to work with industry veterans
- A vibrant office space with fully stocked pantries
Functional Areas: Other
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