Brand Executive

Seeking a Brand Executive for its Brand Development team, focusing primarily on e-commerce platforms.

Responsibilities:

• Brand Strategy & Planning: Conduct market research, set advertising objectives, and develop budgets.
• Campaign Development & Execution: Collaborate on creative concepts, select media channels (especially for e-commerce), negotiate media buys, and oversee campaign implementation.
• Performance Measurement & Optimization: Track campaign metrics (reach, conversions, ROAS), analyze data, and optimize campaigns for improved performance.
• Brand Management & Communication: Maintain brand consistency, communicate brand messages, and manage brand reputation.
• Collaboration: Work with internal teams (marketing, sales, etc.) and external partners (agencies, vendors).
• E-commerce Focus: A strong understanding of e-commerce marketing and advertising strategies is essential.
• Additional: Stay updated on industry trends, manage budgets, and present results.

Qualifications:

• Bachelors degree in business management preferred.
• 2-3 years of relevant experience.
• Strong understanding of marketing and advertising principles.
• Excellent communication, analytical, and problem-solving skills.
• Creativity, innovation, and project management skills.
• Ability to work in a fast-paced environment.