General Manager/Regional Marketing Lead - Distribution - Mobile - South & West Region (12-18 yrs)

General Manager - Regional Marketing Lead (Distribution for Mobile)

Department : Regional Marketing / Distribution

Job Summary:

The General Manager - Regional Marketing Lead (Distribution for Mobile) will oversee and execute strategic marketing initiatives to optimize the distribution network for mobile products across the assigned region. This role involves driving market penetration, enhancing brand visibility, and ensuring alignment with corporate objectives. The incumbent will collaborate with cross-functional teams, distributors, and retailers to deliver business growth and market leadership.

Key Responsibilities:

Strategic Planning and Execution:

- Develop and implement regional marketing strategies for mobile distribution channels, ensuring alignment with corporate goals.

- Analyze market trends, customer preferences, and competitor activities to identify opportunities and threats.

- Lead the execution of regional campaigns to support product launches and sales targets.

Channel and Distribution Management:

- Optimize the distribution network to ensure seamless product availability and delivery.

- Build and maintain relationships with distributors, wholesalers, and retail partners.

- Monitor distributor performance, ensuring compliance with contractual obligations and KPIs.

Brand and Product Marketing:

- Drive brand visibility and consumer engagement across the region.

- Collaborate with product and marketing teams to localize campaigns for regional markets.

- Ensure effective implementation of promotional activities at the retail and distributor levels.

Data Analysis and Reporting:

- Track key performance metrics, including market share, sales growth, and ROI on marketing initiatives.

- Provide detailed reports and insights to senior leadership, recommending actionable strategies.

- Use data-driven approaches to optimize distribution and marketing investments.

Team Leadership and Development:

- Lead and mentor a team of regional marketing and distribution professionals.

- Foster a culture of collaboration, innovation, and accountability within the team.

- 50 % travel time is required in the Region