Vice President - Marketing - FinTech - IIT/IIM/BITS/ISB (12-15 yrs)

VP - Marketing

Required Skills:

- Ability to articulate marketing's impact on top and bottom line of business, Expert at understanding programmatic digital marketing channels (Google/Facebook/DV360), Deep understanding in building mass appeal brands, Team management experience is a must, Understanding of Fintech business model

Job Description:

Need Candidate From Tier 1 College Only

In this role, you have the opportunity to:

- Work at an organization which encourages to test and learn enabling you to experiment.

- Work in a team which celebrates failures.

- Impact lives of 5m+ merchants and 2m+ consumers to help them with their credit requirement and be a partner in their growth.

- Impact BharatPe's top line and bottom line at the same time.

- Drive sustainable/profitable growth.

- Lead a team of highly capable individuals solving unique business/digital marketing problems at scale.

Responsibilities will include:

Function Expertise:

- Lead marketing teams in a dynamic fast paced environment.

- Deep functional understanding of brand building.

- Expert in driving product marketing campaigns with strong focus on delivery and costs.

- Ability to marry data with keen consumer insights and develop marketing strategies which drive top and bottom line for the company.

- Continuously monitor marketing trends, competitor activities, and regulatory changes. Adapt strategies and approaches as needed to stay ahead of the competition, ensuring that BharatPe's offerings remain relevant and competitive.

- Optimize and manage the allocation of marketing budget and allocating resources to drive better performance.

- Regularly assess budget performance and suggest course corrections to enhance results.

- Build strong relationships with external agencies, partners, and vendors to execute marketing campaigns.

- Ensure campaigns are aligned with brand guidelines, delivered on time, and reflect the overall strategic vision for BharatPe

Problem Solving:

- Work closely with multiple internal teams (product, engineering, operations, finance) to drive business initiatives.

- Lead cross-functional projects, ensuring alignment and collaboration between all stakeholders.

- Continuously assess and optimize campaigns to ensure they are delivering on key performance indicators (KPIs).

- Identify areas of improvement and implement data-backed changes to enhance outcomes and achieve business objectives.

Interaction:

- Lead and motivate marketing team, ensuring clear communication and accountability.

- Collaborate with product, engineering, operations, and finance teams to drive successful campaigns that meet business goals and address customer needs.

- Communicate clearly and persuasively with senior leadership and other key stakeholders.

- Present campaign results, insights, and strategic recommendations to influence decisions and drive business growth.

Qualifications:

- STEM degree from a tier 1 institute preferably IIT/IIM/BITS/ISB.

- Expert at understanding programmatic digital marketing channels (Google/Facebook/DV360) and their incremental value in driving business objectives.

- Deep understanding in building mass appeal brands.

- At least 12-15 years of brand/performance/growth marketing experience.

- Startup experience is highly valued but not necessary.

Skills, Experiences & Behaviors:

- Team management experience is a must will be handling a team of high performers.

- As a marketing leader understanding of fintech business model in India is highly valued for this role. Also ability of articulate marketing's impact on top and bottom line of business.

- Ability to collaborate across team - Data, Product, Engineering and Business.

- Highly data driven but at the same time ability to handle ambiguous situations with confidence where less data is available and take calls aligned with overall business objectives.

- End to end ownership to deliver projects.

- Organizational leadership.