Channel Marketing Specialist

Driving Infinite Possibilities Within a Diversified, Global Organization

As a Channel Marketing Specialist, you will be responsible for driving marketing activities with our channel partners aligned with the business goals of the Honeywell Sensing Solutions (HSS) Business. In this role, you will support the channel partner programs for your region (APACI excluding CN, JP and KR) and will develop a deep understanding of our channel partners, our solutions, and the route to market. You will work closely with our sales team, particularly the regional channel business manager, to maximize business impact. Your primary responsibility in this role is to drive demand and revenue growth for our solutions through the channel.

In addition, this role will support some customer marketing activities such as trade shows and wider marketing campaigns in the region, and will matrix report to the Customer Marketing Director for that purpose.

Key Responsibilities

Oversee the regional Channel marketing strategy, channel communications, programs and MDF (Marketing Development Funds)

Collaborate closely with channel partners, building relationships and supporting the sales team to drive aligned strategies and achieve pipeline goals

Manage MDF budget including SEO/SEM, return on investment analysis, and recommendations for optimization

Create content to support channel marketing activities, manage new product launches to channel, organize and host channel marketing calls/webinars

Collaborate with cross-functional teams, including sales and product management, to understand customer needs and develop targeted marketing campaigns

YOU MUST HAVE

Bachelors degree or equivalent experience

WE VALUE

Experience in a similar role in an industrial B2B environment

Experience in creating digital marketing campaigns and Account Based Marketing

Experience in organizing events such as tradeshows, conferences etc

Ability to drive strategic initiatives and tactical execution in a fast-paced environment that pivots frequently

Comprehensive understanding of lead generation standard methodologies and industry trends

Ability to leverage data to drive business decisions

Experience with marketing automation tools and CRM systems, especially Salesforce

Ability to work independently and in a team environment

Effective time management and organizational skills

Strong attention to detail and accuracy

Excellent organizational, written and communication skills