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Engaged Employer

Hitachi Energy

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4.1

based on 675 Reviews

388 Hitachi Energy Jobs

Digital Marketing Specialist

Hitachi Energy

4.1

based on 675 Reviews

3-6 years

Chennai

1 vacancy

Digital Marketing Specialist

Hitachi Energy

posted 17d ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Data Analytics SEO Automation Testing Social Media Marketing Project Management

+ 4 more

Job Description

Business Information:

The Hitachi Energy Indian Operations Center (INOPC) is a competence center with around 2600+ skilled engineers who focus on tendering, engineering, planning, procurement, project Management, functional system testing, installation supervision, documentation and commissioning.

Your Responsibilities:

Implement paid advertising campaigns (e. g. , Google Ads, Facebook Ads, LinkedIn Ads). Assists with the oversees strategy, budget allocation, targeting, and optimization of paid media efforts.
Focuses on optimizing the website and content to improve organic search rankings. Conducts keyword research, on-page optimization, link building, and technical SEO audits.
Develops and executes email marketing campaigns, including newsletters, product launches, promotional offers, and more. Manages subscriber lists, segmentations, and A/B testing.
Act on the BU/HUB Level within global campaigns and email creations
Support HUBs with email creations, webpages and paid Social Media campaigns.
Living Hitachi Energy s core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues and the business

Your background:

Engineering or any equivalent degree with 7+ years of relevant experience
Social media strategy, content creation, analytics, and customer engagement.
SEO best practices, Google Analytics, keyword research tools, content optimization, and technical SEO.
PPC campaign management, analytics, budget management, and conversion tracking.
Email marketing platforms (e. g. , Eloqua), segmentation, copywriting, and automation.