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Digital Marketing Specialist
Hitachi Energy
posted 14d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Business Information:
The Hitachi Energy Indian Operations Center (INOPC) is a competence center with around 2600+ skilled engineers who focus on tendering, engineering, planning, procurement, project Management, functional system testing, installation supervision, documentation and commissioning.
Your Responsibilities:
- Implement paid advertising campaigns (e. g. , Google Ads, Facebook Ads, LinkedIn Ads). Assists with the oversees strategy, budget allocation, targeting, and optimization of paid media efforts.
- Focuses on optimizing the website and content to improve organic search rankings. Conducts keyword research, on-page optimization, link building, and technical SEO audits.
- Develops and executes email marketing campaigns, including newsletters, product launches, promotional offers, and more. Manages subscriber lists, segmentations, and A/B testing.
- Act on the BU/HUB Level within global campaigns and email creations
- Support HUBs with email creations, webpages and paid Social Media campaigns.
- Living Hitachi Energy s core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues and the business
Your background:
- Engineering or any equivalent degree with 7+ years of relevant experience
- Social media strategy, content creation, analytics, and customer engagement.
- SEO best practices, Google Analytics, keyword research tools, content optimization, and technical SEO.
- PPC campaign management, analytics, budget management, and conversion tracking.
- Email marketing platforms (e. g. , Eloqua), segmentation, copywriting, and automation.
Employment Type: Full Time, Permanent
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Flexible timing
Monday to Friday
No travel
Day Shift
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