Assistant Brand Manager - Lifestyle Brand (5-10 yrs)

Our client, a well established lifestyle brand based out in Mumbai, is hiring for an Assistant Brand Manager. Looking for folks with experience in core marketing inclusive of ATL, BTL, as well as social media marketing.

Responsibilities:

1. Social Media Strategy & Execution: Manage and execute comprehensive social media campaigns across all platforms, ensuring alignment with the brand's voice and objectives. Collaborate with internal teams or agencies for content creation and timely campaign delivery.

2. Content Development & Brand Consistency: Create, curate, and schedule engaging content while ensuring brand consistency. Work closely with multiple departments to align content with overall company goals.

3. Campaign Performance Analysis: Track, evaluate, and report on the performance of social media campaigns. Use analytics to measure ROI and optimize future campaigns based on key performance indicators such as engagement, reach, and conversions.

4. Influencer Collaboration: Develop and manage influencer partnerships to enhance the brand's presence and reach on social media platforms. Coordinate all influencer activities and track performance.

5. Digital Marketing Coordination: Assist in digital marketing efforts by managing advertising spends across platforms and participating in affiliate marketing programs. Analyze and report on digital campaign performance.

6. Website & Store Data Management: Ensure the website's store locator and other relevant details are consistently updated. Manage and share content needed for e-commerce and social media posts for various in-store requirements across the country.