CRM Manager (2-10 yrs)

About Hireginie: Hireginie is a prominent talent search company specializing in connecting top talent with leading organizations. We are committed to excellence and offer customized recruitment solutions across industries, ensuring a seamless and transparent hiring process. Our mission is to empower both clients and candidates by matching the right talent with the right opportunities, fostering growth and success for all.

About Our Client: Founded in 2020, the company is a digital platform in the spirituality and wellness sector, offering tailored apps to help users with personal growth and well-being. It combines technology with traditional practices to deliver engaging content and experiences that drive long-term user retention. The brand aims to cater to individuals seeking high-quality and authentic devotional products, blending traditional craftsmanship with modern convenience

Job Description: CRM Manager

Location: Bangalore (HSR Layout)

Experience: 2+ years in marketing (customer experience)

Qualification: Bachelor's or Master's degree in Marketing, Business Administration, Data Analytics, or a related field (Tier 1 institutes preferred)

Working Days: 5 days (Work from office)

About the role: This role involves managing CRM operations, particularly using CleverTap, to execute campaigns focused on user retention and activation. It requires developing data-driven strategies, collaborating with cross-functional teams, and optimizing content to improve campaign performance and user engagement.

Key Responsible areas:

Strategy:

- Planning & strategising (Recurring, Moment based, Exclusive) campaigns to increase user activation, retention & improve user experience.

- Develop user activation/onboarding campaigns for various user journey stages.

- Develop transactional, promotional & informational content & user targeting strategies that maximise user retention, reactivations and growth CRM Operations.

- To execute Push Notification / Email / Whatsapp / SMS / AppInbox / WebPush campaigns with the objective of providing a great user experience across all their interactions with the product.

- Data backed optimisation in driving key metrics across engagement and retention.

- Execute and Measure various user journey frameworks to ensure user delight and faster habit formation.

- Cross functional collaboration between Product, Design and Marketing teams to enhance Product appeal, Creatives and communication.

- Owning end to end creative conceptualisation and creation in collaboration with the in-house design team.

Measurement:

- Tracking of all these sender reputations (IP/domain), inbox placement, conversion optimization etc.

- Tracking the conversions from Push Notifications and SMS campaigns and improving the conversion percentages and numbers.

- Working closely with the Data team to understand key movers and implement learnings into strategy for continuous improvement in User delight and key business objectives.

Basic Requirement:

- 2 + years of core work experience.

- Experience and Understanding the use of "CLEVERTAP".