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40 Hindustan Unilever Jobs

Shopper Activation Executive

5-13 years

Mumbai

1 vacancy

Shopper Activation Executive

Hindustan Unilever

posted 14hr ago

Job Description

Job Title: Shopper Activation Executive

Function: Customer Development

Location: Mumbai HO

ABOUT UNILEVER:

BUSINESS CONTEXT:

Shikhar is HUL s flagship eB2B app for retailers and one of India s largest platforms of its kind. Operating within the customer development function, our lean, fast-paced team is dedicated to driving innovation and excellence. We seek an experienced, meticulous, and highly driven Shopper Activation Executive.

As a Shopper Activation Executive, you will play a crucial role in driving the success of the Shikhar app. You will be responsible for designing and delivering new product developments, managing shopper activation plans, and leading a field team to execute these plans effectively.

Key Responsibilities:

I. Design and Deliver New Product Developments:

  • Lead the development of new features and enhancements for the Shikhar app.

  • Create intuitive and user-friendly UI designs that enhance the user experience.

  • Conduct User Acceptance Testing (UAT) to ensure the quality and functionality of new features.

  • Perform post-launch analysis to evaluate the success of new product developments and identify areas for improvement.


II. Planning and Design of Shopper Activations:

  • Collaborate with internal category teams to develop shopper activation strategies.

  • Work with external teams, such as ONDC, to plan and design effective shopper activations.

  • Ensure alignment of activation plans with overall business objectives and marketing strategies.


III. Execute Shopper Activation Plans on the field

  • Manage and coordinate a field team to execute activation plans on the ground.

  • Maintain strong relationships with internal and external stakeholders to ensure successful execution of initiatives.

  • Monitor and analyze the effectiveness of activation plans and make data-driven adjustments as needed.

Qualifications:

  • Preferable: Min. 3 years of sales/field experience (Add on: experience in product development, UI design, and user testing)

  • Strong project management skills with the ability to manage multiple tasks and deadlines.

  • Excellent communication and leadership skills.

  • Ability to work collaboratively with cross-functional teams.

  • Analytical mindset with the ability to interpret data and make informed decisions.

  • Experience in managing field teams and executing on-ground activation plans is a plus.


Employment Type: Full Time, Permanent

Read full job description

Prepare for Activation Executive roles with real interview advice

Top Hindustan Unilever Activation Executive Interview Questions

Q1. You have a product that had been performing good but since last few months there has been a competitor product that has pulled down your sal ... read more
Q2. How would you handle a distributor which is low in infra but has potential in market?
Q3. If your Distributor is low on ROI what are the things you have to consider and look deep?
View all 173 questions

What people at Hindustan Unilever are saying

5.0
 Rating based on 4 Activation Executive reviews

Likes

All in all good company to work for.

  • Skill development - Good
  • +5 more
Dislikes

Discrimination of rankers from graduate people. They should trust on experience and loyality with company rather than appointing people on top from outside who leave whenever they find anything more lucrative outside..

Read 4 Activation Executive reviews

Activation Executive salary at Hindustan Unilever

reported by 4 employees with 5-13 years exp.
₹4 L/yr - ₹8 L/yr
59% more than the average Activation Executive Salary in India
View more details

What Hindustan Unilever employees are saying about work life

based on 6.1k employees
62%
66%
47%
98%
Flexible timing
Monday to Saturday
Within city
Day Shift
View more insights

Hindustan Unilever Benefits

Submitted by Company
Flexi-time
Medical Benefits
Wellbeing
Saving for the future
Competitive salary
Maternity, Paternity & Adoption Leave
Submitted by Employees
Health Insurance
Job Training
Soft Skill Training
Team Outings
Work From Home
Free Transport +6 more
View more benefits

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Hindustan Unilever Mumbai Office Location

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Mumbai Office
Headquarter
Hindustan Unilever Ltd. - OOH, B-2, Level-1, Unilever House, B.D.Sawant Marg, Chakala,, Andheri (E) Mumbai
Maharashtra 400099

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