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Shopper Activation Executive
Hindustan Unilever
posted 14hr ago
Flexible timing
Key skills for the job
Job Title: Shopper Activation Executive
Function: Customer Development
Location: Mumbai HO
ABOUT UNILEVER:
BUSINESS CONTEXT:
Shikhar is HUL s flagship eB2B app for retailers and one of India s largest platforms of its kind. Operating within the customer development function, our lean, fast-paced team is dedicated to driving innovation and excellence. We seek an experienced, meticulous, and highly driven Shopper Activation Executive.
As a Shopper Activation Executive, you will play a crucial role in driving the success of the Shikhar app. You will be responsible for designing and delivering new product developments, managing shopper activation plans, and leading a field team to execute these plans effectively.
Key Responsibilities:
I. Design and Deliver New Product Developments:
Lead the development of new features and enhancements for the Shikhar app.
Create intuitive and user-friendly UI designs that enhance the user experience.
Conduct User Acceptance Testing (UAT) to ensure the quality and functionality of new features.
Perform post-launch analysis to evaluate the success of new product developments and identify areas for improvement.
II. Planning and Design of Shopper Activations:
Collaborate with internal category teams to develop shopper activation strategies.
Work with external teams, such as ONDC, to plan and design effective shopper activations.
Ensure alignment of activation plans with overall business objectives and marketing strategies.
III. Execute Shopper Activation Plans on the field
Manage and coordinate a field team to execute activation plans on the ground.
Maintain strong relationships with internal and external stakeholders to ensure successful execution of initiatives.
Monitor and analyze the effectiveness of activation plans and make data-driven adjustments as needed.
Qualifications:
Preferable: Min. 3 years of sales/field experience (Add on: experience in product development, UI design, and user testing)
Strong project management skills with the ability to manage multiple tasks and deadlines.
Excellent communication and leadership skills.
Ability to work collaboratively with cross-functional teams.
Analytical mindset with the ability to interpret data and make informed decisions.
Experience in managing field teams and executing on-ground activation plans is a plus.
Employment Type: Full Time, Permanent
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All in all good company to work for.
Discrimination of rankers from graduate people. They should trust on experience and loyality with company rather than appointing people on top from outside who leave whenever they find anything more lucrative outside..
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