Shopper Activation Executive

Job Title: Shopper Activation Executive

Function: Customer Development

Location: Mumbai HO

ABOUT UNILEVER:

BUSINESS CONTEXT:

Shikhar is HUL s flagship eB2B app for retailers and one of India s largest platforms of its kind. Operating within the customer development function, our lean, fast-paced team is dedicated to driving innovation and excellence. We seek an experienced, meticulous, and highly driven Shopper Activation Executive.

As a Shopper Activation Executive, you will play a crucial role in driving the success of the Shikhar app. You will be responsible for designing and delivering new product developments, managing shopper activation plans, and leading a field team to execute these plans effectively.

Key Responsibilities:

I. Design and Deliver New Product Developments:

• Lead the development of new features and enhancements for the Shikhar app.

• Create intuitive and user-friendly UI designs that enhance the user experience.

• Conduct User Acceptance Testing (UAT) to ensure the quality and functionality of new features.

• Perform post-launch analysis to evaluate the success of new product developments and identify areas for improvement.

II. Planning and Design of Shopper Activations:

• Collaborate with internal category teams to develop shopper activation strategies.

• Work with external teams, such as ONDC, to plan and design effective shopper activations.

• Ensure alignment of activation plans with overall business objectives and marketing strategies.

III. Execute Shopper Activation Plans on the field

• Manage and coordinate a field team to execute activation plans on the ground.

• Maintain strong relationships with internal and external stakeholders to ensure successful execution of initiatives.

• Monitor and analyze the effectiveness of activation plans and make data-driven adjustments as needed.

Qualifications:

• Preferable: Min. 3 years of sales/field experience (Add on: experience in product development, UI design, and user testing)

• Strong project management skills with the ability to manage multiple tasks and deadlines.

• Excellent communication and leadership skills.

• Ability to work collaboratively with cross-functional teams.

• Analytical mindset with the ability to interpret data and make informed decisions.

• Experience in managing field teams and executing on-ground activation plans is a plus.