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based on 53 Reviews

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Product Marketing Manager

Hikeapp

based on 53 Reviews

4-9 years

Kolkata, Mumbai, New Delhi + 4 more

1 vacancy

Product Marketing Manager

Hike

posted 4hr ago

Flexible timing

Key skills for the job

+ 2 more

Top Talent in Every Role Both a quest for greatness shared values are important to us
Owner not a Renter Proactive radically responsible. Everyone is an owner
Pro-Sports Team Strength-based, results-driven with a "team-first" attitude
Customer Obsession We exist to delight our customers
Think Deeply Exercise Good Judgement Clear mind, obsession to simplify data-informed
Build Make Magic Courage to walk into the unknown and pioneer new fronts
Be Insatiably curious keep Improving Curiosity to acquire new perspectives, quickly
Move Fast Be Dynamic Ruthless prioritization move fast
Dream Big, Be Bold Think Long Term Courage to climb big mountains

Do these resonate with youIf so, read on!

Here are the skills experience we are looking for..

5+ years of experience in product marketing, preferably in gaming or Consumer-tech(B2C)
Customer-Centric: Proven track record of creating customer-centric product marketing strategies.
Data-driven: Skilled in analyzing customer insights, market trends, and product performance to drive decisions.
Innovative: Ability to think creatively to develop compelling product stories that capture audience interest.
Cross-functional collaboration: Experience working closely with product, sales, and brand teams to align marketing efforts.
Go-to-Market Expertise: Strong experience in launching and scaling products, with a focus on positioning, messaging, and audience segmentation.
Metrics-Focused: Comfortable using key performance indicators to measure success and refine strategies.
Creative Comms: Ability to work closely with creative and design teams to create compelling marketing assets (videos, social content, push notifications, in-app banners, blog posts, email templates, etc.)
Marketing Tools: Must have knowledge of tools like Clevertap, Branch, and other relevant tools for marketing.

How you ll make the magic happen..

Strategy Develop and execute comprehensive product marketing strategies that drive product adoption and growth.
Strategy Leverage market research and user feedback to refine product positioning and ensure relevance in the market.
Strategy Lead go-to-market activities for new product/product feature launches, ensuring they are impactful and well-received by target audiences.
Strategy Serve as the customer voice internally, gathering insights to enhance product and marketing alignment.
Strategy Stay ahead of industry trends to implement cutting-edge marketing strategies and ensure product competitiveness.
Operations Create product-focused content that resonates with customers, including blog posts, emails, landing pages, and sales materials.
Operations Collaborate with cross-functional teams to ensure seamless execution of campaigns and alignment across all product touchpoints.
Operations Build and nurture relationships with influencers, industry leaders, and partners to increase product visibility and drive customer engagement.
Operations Track and analyze campaign performance to optimize strategies and maximize ROI

Employment Type: Full Time, Permanent

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