Adobe Launch Implementation Analyst

3 - 7 years of experience (in Adobe Launch)
Proven experience with Adobe Launch TMS, including data element creation, rule
customization, and plugin usage.
Strong understanding of third-party pixel implementation and troubleshooting.
Expertise in integrating Adobe Analytics, Adobe Target, and other tools within the Adobe
Experience Cloud ecosystem.
Excellent documentation skills, with experience writing BRDs, TSDs, and solution
architecture documents.
Good to have knowledge in JavaScript, HTML, and CSS for writing custom code within
Adobe Launch.

Key Responsibilities:
Adobe Launch Expertise: Implementation and optimization of Adobe Launch Tag
Management System (TMS). Develop and maintain data elements from a variety of
sources, including custom JavaScript variables, cookies, local storage, and more.
Custom Rule Coding: Write, manage, and optimize custom code within Adobe Launch
rules to enable advanced tracking scenarios. Utilize JavaScript to customize functionality
and provide tailored tracking solutions.
Plugin Knowledge: Leverage advanced knowledge of Adobe Launch plugins to optimize
implementations and ensure scalable, efficient solutions.
Third-Party Pixel Implementation: Implement and manage third-party marketing and
analytics pixels (e.g., Facebook, Google Analytics) using Adobe Launch.

Adobe Tool Integration: Expertise in integrating Adobe Analytics, Adobe Target, and
other tools with Adobe Launch to provide a cohesive digital marketing and analytics
ecosystem.
Documentation: Create detailed Business Requirement Documents (BRDs), Technical
Specification Documents (TSDs), and solution documentation for stakeholders.
Solution Design: Design and implement new tracking and tagging solutions, ensuring
they meet business requirements and align with best practices for scalability and
performance.