Adobe Launch Implementation Analyst

Job Description

We are seeking a highly skilled Adobe Launch Implementation Analyst to join our dynamic team. The ideal candidate will have extensive experience in Adobe Launch, creating and managing data elements, writing custom code within rules, and integrating Adobe tools with third-party platforms. This role requires someone who can efficiently translate business requirements into technical solutions and work across various stakeholders to design and

implement robust tracking solutions.

Job Role & Responsibilities

• 3 7 years of experience
• Proven experience with Adobe Launch TMS, including data element creation, rule customization, and plugin usage.
• Strong understanding of third-party pixel implementation and troubleshooting.
• Expertise in integrating Adobe Analytics, Adobe Target, and other tools within the Adobe Experience Cloud ecosystem.
• Excellent documentation skills, with experience writing BRDs, TSDs, and solution architecture documents.
• Good to have knowledge in JavaScript, HTML, and CSS for writing custom code within Adobe Launch.

Skills required:

• Adobe Launch Expertise: Implementation and optimization of Adobe Launch Tag Management System (TMS). Develop and maintain data elements from a variety of sources, including custom JavaScript variables, cookies, local storage, and more.
• Custom Rule Coding: Write, manage, and optimize custom code within Adobe Launch rules to enable advanced tracking scenarios. Utilize JavaScript to customize functionality and provide tailored tracking solutions.
• Plugin Knowledge: Leverage advanced knowledge of Adobe Launch plugins to optimize implementations and ensure scalable, efficient solutions.
• Third-Party Pixel Implementation: Implement and manage third-party marketing and analytics pixels (e. g. , Facebook, Google Analytics) using Adobe Launch.
• Adobe Tool Integration: Expertise in integrating Adobe Analytics, Adobe Target, and other tools with Adobe Launch to provide a cohesive digital marketing and analytics ecosystem.
• Documentation: Create detailed Business Requirement Documents (BRDs), Technical Specification Documents (TSDs), and solution documentation for stakeholders.
• Solution Design:Design and implement new tracking and tagging solutions, ensuring they meet business requirements and align with best practices for scalability and performance.

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Connecting End to End

(Customer Centricity, Teams working across Boundaries) As teams and individuals, we collaborate across our internal organization boundaries to get things done. I know my role contributes to the wider success of our organization. We have an agile approach on how we work, where we can learn fast and re-adjust our approach as we see fit. I can raise issues about my team's performance, and they will be taken seriously without negative consequences to me. Take a quick assessment(2/4)

Everyone as Innovator

Regardless of the work level, everyone can express their thoughts without fear of consequences. One of our strengths as an organization is a high level of trust that encourages the open exchange of information and ideas across different work areas. If the data and evidence do not support my approach, I am open to changing and re-assessing my approach. Take a quick assessment(3/4) (Fail/Learn Fast) Innovation is so important to our organization that it is reflected in our performance metrics. Change does not come naturally to me and I try to avoid it where I can. Take a quick assessment(4/4)

Courage to Act

Our organization is always challenging us to do things in a different way. (e. g "Do it like a startup"). Our leaders share with us their failures and how they learn from their mistakes. My team adapts quickly when things change.

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