PPC Specialist (Google, Meta)

• We are seeking a highly skilled Google Ads, Meta Ads & LinkedIn Ads Expert to manage and optimize our paid advertising campaigns across Google and Social Media
• The ideal candidate should have a strong understanding of digital marketing strategies, data analysis, and performance-driven advertising to maximize ROI

Responsibilities:

• Plan, execute, and optimize Google Ads, Meta Ads & LinkedIn Ads campaigns
• Conduct keyword research and develop ad strategies to improve campaign performance
• Monitor and analyze ad performance using Google Analytics, Meta Business Suite & LinkedIn Campaign Manager
• Optimize ad creatives, bidding strategies, and landing pages for higher conversions
• Implement A\/B testing to improve ad copy, targeting, and placement
• Manage budget allocation and ensure cost-effective ad spending
• Track KPIs such as CTR, CPC, ROAS, and Conversion Rate to improve results
• Stay updated with the latest PPC trends, algorithms, and best practices
• Generate weekly and monthly reports on campaign performance and insights

Qualifications":

• Experience: Minimum 2-3 years of hands-on PPC campaign management
• Platforms Expertise: Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads
• Analytical Tools: Proficiency in Google Analytics, Google Tag Manager, and Facebook Pixel
• SEO & SEM Knowledge: Understanding of keyword research and audience segmentation
• Technical Skills: Experience with UTM tracking, conversion tracking, and remarketing strategies