Heights Events - Officer - Public Relations (2-3 yrs)

Job Summary:

The Public Relations Officer (PRO) will be responsible for maintaining a positive public image for the event company and its clients. The primary role of the PRO is to create, develop, and execute public relations (PR) campaigns that will generate a favorable public image for the brand.

Key Responsibilities:

1. Develop and implement PR strategies that will enhance the company's reputation and increase awareness of its services.

2. Create and maintain relationships with media outlets, bloggers, and influencers to secure positive coverage for the company and its clients.

3. Write press releases, prepare media kits, and pitch stories to various media outlets.

4. Organize and coordinate press conferences, interviews, and other publicity events.

5. Manage crisis communications by responding quickly and appropriately to negative situations or feedback.

6. Build and maintain positive relationships with key stakeholders, including clients, vendors, and sponsors.

7. Monitor and analyze media coverage to determine the effectiveness of PR campaigns.

8. Stay up-to-date with industry trends, news, and events that may impact the company and its clients.

Qualifications:

1. Bachelor's degree in public relations, communications, marketing, or a related field.

2. Minimum of 2-3 years of experience in public relations, preferably in the events industry.

3. Excellent written and verbal communication skills.

4. Strong organizational and project management skills with ability to multitask and prioritize.

5. Creative thinker with ability to develop innovative PR strategies.

6. Proficient in Microsoft Office applications and social media platforms.

7. Ability to work independently and as part of a team.

8. Strong interpersonal and relationship-building skills.

9. Flexibility to work outside of regular business hours, including evenings and weekends, if required.

Overall, the Public Relations Officer plays a critical role in creating a positive public image for the event company and its clients, which in turn promotes brand awareness and growth.