Whistling Woods - Public Relations & Content Marketing Role (3-5 yrs)

Whistling Woods International (WWI) is India's premier Film, Communication & Creative Arts Institute. Since its inception in 2006, WWI has successfully delivered world-class education in all creative and technical aspects of filmmaking. Located inside Mumbai's Filmcity Complex, students receive hands-on instruction in the discipline they want to pursue.

We are looking for a fantastic team member to join as a PR & Content in our Marketing department.

Roles & Responsibility :

- To be an integral part of the marketing team in devising the strategy and executing thereafter all marketing and promotional campaigns of WWIL.

- Planning an editorial calendar, commissioning content, and identifying PR opportunities for the company.

- Produce high-quality content including written, graphic, and moving images, to engage with and influence target audiences for various social media platforms, press releases, thought leadership articles, white papers, newsletters

- Research, plan and create a detailed schedule of activity for each campaign (including PR/content/social media plans)

- Plan and execute the Corporate Communications

- Content writing for overall marketing

- Coordination with Creative agencies for overall brand communication

- To manage all aspects of print production, receipt and distribution. Preparation of marketing and promotional campaigns, brochures, information, etc, and plans for WWIL

- To ensure achievement of frequent, timely, and positive media coverage for Whistling Woods International across all available media.

- Liaise and interact with Advertising Agencies, Media Buyers, Channels, Clients, etc to source sponsorship and promotional advertising for WWIL.

- Co-ordinate with Technical Team, Publicity Designers, Agencies and Clients on all marketing and promotional campaigns for WWIL.

- Strategize and execute all below-the-line promotional and corporate events and functions for WWIL including its promotion across all media and tying up sponsorships.

- Carry out and be part of below the line activities such as Career Fairs and Events.

- Be in constant touch with the advertising and marketing community at large to source innovative techniques, ideas and new initiatives for WWIL.

- Develop and build the brand of WWI in line with the Organization's objectives.

- Overall AV's along with the Editing Team.

- Third-party tie-ups and coordination with consultants

- Travel for Marketing events as and when required.

Skill sets required :

- Minimum 3 to 5 years of work experience in PR & Content.

- Experience working within a B2B & B2C marketing agency

- Proven ability to translate brand strategy into engaging content

- Excellent writing and content creation skills across multiple channels including social media, print, white paper, press releases etc.

- The ability to think creatively and strategically, and perform insightful multichannel analysis and reporting

- Broad understanding of social media platforms, channels, and content opportunities

You may have a look at the official website of WWI at https://www.whistlingwoods.net/