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Digital Marketing Specialist
HawksCode
posted 21d ago
Job Role Insights
Fixed timing
Key skills for the job
Job Description
- Develop and implement comprehensive digital marketing strategies
- Manage and optimize paid advertising campaigns across platforms (Google Ads, LinkedIn, Facebook, etc.)
- Plan and execute email marketing campaigns
- Optimize website content for SEO and lead generation
- Manage and grow our social media presence across relevant platforms
- Create and curate engaging content for various digital channels
- Implement and manage marketing automation workflows
- Conduct A/B testing to optimize campaign performance
- Analyze marketing metrics and prepare regular performance reports
- Stay updated on digital marketing trends and emerging technologies
- Collaborate with the content team to ensure alignment with marketing goals
- Manage relationships with digital marketing vendors and agencies
Required:
- Bachelor s degree in Marketing, Digital Media, or related field
- 3+ years of experience in digital marketing, preferably in the B2B tech sector
- Proficiency in digital marketing tools (Google Analytics, Google Ads, social media management tools)
- Experience with marketing automation platforms (e.g., HubSpot, Marketo)
- Strong analytical skills with the ability to derive insights from data
- Excellent writing and content creation skills
- Knowledge of SEO best practices
- Experience with web analytics and conversion rate optimization
- Familiarity with HTML and CSS
Preferred:
- Google Ads, Google Analytics, and social media marketing certifications
- Experience with CRM systems (e.g., Salesforce)
- Knowledge of graphic design tools (e.g., Adobe Creative Suite)
- Familiarity with video production and editing
- Understanding of B2B sales processes
- Experience in the software or IT services industry
Employment Type: Full Time, Permanent
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based on 15 employees
Strict timing
Alternate Saturday off
Within city
Day Shift
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