Area Sales Manager

Job Purpose

Owns territory sales performance including P&L, volume and market share, new and repeat trade partner business in territory. Drive primary sales in the assigned market.

Product Category

Lloyd AC, Lloyd LED, Lloyd Refrigerator and Lloyd Washing Machine

Role & responsibilities

• Develop and maintain strong relationships with existing channel partners, including distributors, dealers, and retailers.
• Identify and onboard new channel partners to expand market reach and achieve sales targets.
• Conduct regular visits to channel partner locations to provide product training, support, and ensure proper merchandising.
• Collaborate with the marketing team to implement promotional activities and campaigns to drive product awareness and sales.
• Monitor and analyze sales performance, market trends, and competitor activities to identify opportunities for growth.
• Prepare and present regular reports on sales activities, achievements, and challenges to the regional/ branch team.
• Coordinate with internal departments, including logistics, finance, and customer service, to ensure smooth execution of sales operations.
• Stay updated on industry developments, product features, and market dynamics to effectively communicate and position LLOYD Electronics products.
• Sell out management.
• Account receivables.

Preferred candidate profile

Experience in channel sales in consumer durable/ electronic/ electric industry.