Director-Strategy

On-site

Agency :

Havas Life

Job Description Summary :

We are looking for an experienced Strategy and Planning Head to lead the strategic planning function across all healthcare brands, both RX and consumer health. This role will require you to develop and execute data-driven strategies, and collaborate with internal and external stakeholders to create impactful marketing campaigns. The ideal candidate will have deep expertise in healthcare marketing, brand positioning, and a strong understanding of the regulatory landscape for the region.

Job Description :

Strategic Leadership: Lead the strategic planning team, ensuring the development of effective and innovative marketing strategies for both RX, consumer health and digital brands.
External Stakeholder Management: Serve as the primary strategic advisor to clients, building strong, trusted relationships with key stakeholders and ensuring alignment on brand objectives.
Brand Strategy Development: Oversee the creation of comprehensive, integrated brand strategies that align with the client s business goals and objectives, including brand positioning, messaging, and target audience definition.
Campaign Development: Collaborate with creative, media, and account teams to design high-impact, multi-channel marketing campaigns.
Market & Competitor Analysis: Conduct in-depth market research and competitor analysis to identify trends, insights, and opportunities that inform strategic decision-making.
Data-Driven Approach in Healthcare Marketing: Stay informed about the latest data-driven strategies applicable to healthcare marketing campaigns and their impact on driving business growth for clients. Leverage advanced analytics, consumer insights, and predictive modelling to enhance our existing methodologies, ensuring measurable results. By adopting cutting-edge data-driven techniques, aim to deliver optimized campaign performance, foster stronger engagement, and maximize ROI for our clients.
Regulatory Compliance: Ensure all strategies and campaigns comply with healthcare regulations, industry standards, and ethical guidelines (e.g., FDA, EMA).
Team Leadership & Development: Manage and mentor a team of strategists and planners, fostering a collaborative and results-driven work environment.
Reporting & Insights: Provide regular reports and performance insights to clients and internal teams, using data to refine strategies and optimize campaign outcomes.
Innovation & Thought Leadership: Stay ahead of trends in healthcare marketing, advertising technologies, and consumer behavior, ensuring the agency is always at the cutting edge of healthcare advertising. Qualifications:
Education: Masters degree in Marketing, Business Strategy, Healthcare, or a related field.
Experience:
o Minimum 10 years of experience in strategic planning, with at least 5 years of experience specifically in healthcare advertising (RX and consumer health).

Proven track record of developing and executing successful marketing strategies for healthcare brands.
o Strong understanding of healthcare marketing regulations and industry standards. Skills:
o Exceptional strategic thinking and analytical skills.
o Strong leadership and team management capabilities.
o Excellent communication and presentation skills, with the ability to interact effectively with clients, senior stakeholders, and cross-functional teams.
o Proficiency in market research, data analysis, and campaign performance evaluation.
o Familiarity with digital marketing strategies and tools.

Understanding of regulatory requirements in the healthcare and pharmaceutical industries.
o Ability to multitask on various projects at a time. Preferred:
o Experience in both prescription (RX) and over-the-counter (OTC) consumer health brands.

About Havas Life Mumbai:
Havas Life Mumbai is India s leading Health & Wellness marketing, communications, digital & health tech company. It s a part of Havas Health & You the world s largest global health & wellness network & part of Havas India which unites 22 companies and diversified services across Creative, Media and Health verticals. Centered around Human Purpose, agency believes that brands rightly have a role to play in culture and make a positive impact on the wider world thus creating meaningful brand platforms that don t just grow, they grow well. It has significant depth of strategic, creative and technology competence needed for modern marketing of health brands & businesses.

About Havas India
Havas India gathers the expertise of 20 agencies and specialised divisions across 3 verticals: Havas Media Network - Havas Media, PivotRoots (integrated digital), Arena Media, Havas Media Tribes (out-of-home), Havas Market (e-commerce), Havas Play (sports, entertainment & content), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (pure play social media), and Havas Play Gameplan (sports marketing); Havas Creative Network - Havas Worldwide India (creative), Havas People India (talent communications & employer branding), Havas CX India (customer experience), Think Design (UX/UI), Shobiz (experiential marketing), Shobiz Exhibits (exhibitions) Conran Design Group Mumbai (branding & design), PR Pundit Havas Red (PR), and Prose on Pixels (content-at-scale); Havas Health & You - Havas Life Sorento (health & wellness communications). With its unique Village model, it is an integrated network present across 3 Villages in Mumbai, Gurgaon and Bengaluru, and regional offices in Kolkata, New Delhi, Hyderabad and Chennai, with over 2000+ professionals and associates.
As one of India s fastest growing and agile networks, Havas India has bagged multiple new clients across verticals and won several prestigious awards over the last 2 years including the group being Great Place To Work Certified twice in a row (Nov 2022 - Nov 2023 & Dec 2023 - Dec 2024), consistently being featured in the top 3 at R3 New Business League rankings, and winning at Campaign Asia-Pacific Agency of the Year awards, e4m Indian Marketing Awards 2023, ABBY One Show 2023, Campaign Women Leading Change awards, and more. Our CSR programs, DE&I initiatives, and being actively involved in various industry associations is what keeps us invested as a network that has a clear mission of making a meaningful difference to brands, businesses and people.
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual s ability to perform their job.

#LI-RB1

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual s ability to perform their job.