Haleon - Manager - Rural Activation - IIM/ISB/MDI/FMS (8-10 yrs)

Rural Activation Manager

Job Description:

- This is your opportunity to join a growing sales team representing healthcare brands you already know and love such as Crocin, Eno, Tums and Sensodyne.

- Haleon is a world-leading consumer health company. Shaped by all who join us.

- Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Crocin, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep human understanding and trusted science.

- This is an exciting time to join us and help shape the future. It's an opportunity to be part of something special. Don't just watch our growth, be part of it and feel proud of what you are achieving and impacting daily, supporting our consumers right here in India.

- We empower our employees to think differently. We have an innovative and collaborative culture within the sales team. You will be provided with the space and support to grow and develop here, driven to deliver better everyday health with humanity.

As a Rural Activation Manager you will:

Location: Gurgaon HQ with frequent travel to rural areas

Position Summary:

- Drive the most ambitious agenda for Haleon - Geo Expansion in Rural markets and Access agenda to help deliver Health in more hands.

- The Rural Activation Manager will be responsible for developing and implementing brand presence, consumer engagement, and activation strategies for rural markets to achieve household penetration in rural markets.

Responsibilities:

- Rural Marketing & Activation: Collaborate with the marketing team to design and execute localized campaigns, ensure effective activations to generate trials for our brands.

- Work closely with regional sales team, agencies, and activation team to drive impactful activations to build superior brands in the rural markets.

- Campaigns and engagements: Plan and design rural specific campaigns such as events, fairs/ roadshows, and product demonstrations to be implemented with support of the local/ regional teams.

- Performance Tracking & Reporting: Monitor the effectiveness of rural activations through defined KPIs. Analyse RoI of campaigns and continually improve future initiatives/ investments.

- Prepare and present reports on campaign outcomes while analysing customer/ consumer trends.

- KPI Management: Responsible for all KPIs like Household penetration, Trials, topline delivery, A&P spends.

Key Competencies:

- Strong understanding of rural markets and sales dynamics.

- Analytical skills to derive insights from market data.

- Excellent communication, negotiation, and relationship-building skills.

- Exposure into brand building / marketing.

Qualifications:

- Bachelor's/master's degree in business administration, Marketing, or a related field from Tier 1 or Tier 2 Colleges.

- 8-10 years of experience in FMCG sales, with at least 3 years in rural sales management, marketing, and/or activation.

- Willingness to travel extensively to rural areas.

What we offer:

None of us should ever feel like we are standing still. Instead, we want Haleon to be a place where we feel like we are always progressing. Improving everyday health takes dedication, energy and effort. So, we look to reward your contribution with a benefits package that includes but not limited to:

- Annual bonuses that reflect Haleon's performance

- Our philosophy to hybrid work and supporting individuals' work/life balance

- Childcare support

- We offer enhanced maternity and paternity paid leave options for those important times as well as childcare options

- Life Insurance and Private Medical Package - with additional preventive healthcare services for employees to provide protection and piece of mind

- Health and Wellbeing - programmes that take care of you physically and mentally

- Development Opportunities - future-ready training, so your skills are always up to date

Apply now to hear more about this role and our journey changing the future of everyday health.

With our passion, knowledge and expertise alongside our category leading brands such as Crocin, Sensodyne, Voltaren and Centrum, we're uniquely placed to grow a strong, successful business.

Diversity, Equity and Inclusion:

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.