Haleon - Media Effectiveness & Analytics Manager (10-15 yrs)

We are seeking a highly skilled Media Effectiveness & Analytics Manager to join our marketing team at. This role will focus on assessing the effectiveness of media campaigns, leveraging data-driven insights to analyze attribution across traditional and digital platforms. The successful candidate will be responsible for integrating data from multiple sources, measuring the impact of media activities, driving actionable attribution that aligns with business outcomes and deploying reporting frameworks.

Skills & Competencies :

-10+ Years of relevant experience

- Media effectiveness analysis across TV, digital, print, etc.

- Attribution models, MMM, & MTA

- Data analytics tools (Google Analytics, Tableau, Excel, Power BI, SQL)

- Cross-channel analytics & media impact on business outcomes

- Large data set integration (media, sales, CRM, etc.)

- ROI analysis & media spend recommendations

- Marketing tech platforms (DMPs, CDPs) & ad measurement tools (Nielsen, Kantar, comScore)

- Executive-level report/dashboard development

- Collaboration with media planners, brand managers, & agencies

- Programmatic/Social/Search/D-comm & 1P/2P data sources

- Performance marketing metrics (CPA, ROAS, CPL, CVR, CLV)