Sales Executive

Guiltfree Industries Ltd

Position Name: Sales Executive

Location: Delhi/Faridabad/Bathinda

Level / Grade: Executive

Department : Sales

Reporting to : Area Sales Head

No. of Reportees : Nil (Offrole - Distributor Payroll team members)

About RP-Sanjiv Goenka Group:
The RP-Sanjiv Goenka Group is a diversified conglomerate with interests across Energy (Power, Renewables, Chemicals), Consumer (retail, food services), Entertainment (media, music, sports) and technology businesses. The group overall has 15+ companies, 45,000+ employees with gross assets close to INR 40,355 Cr. The group has been growing at more than 20% p.a. for the last 5 years, and wishes to embark on an even more aggressive growth trajectory over the next 5-10-year horizon.

The flagship companies include:

• CESC Limited A Fully Integrated Private Power Utility
• Spencers Retail Indias second largest food based retailer
• Firstsource Solutions Indias Top 3 pure play BPO player
• Saregama India the biggest collection of Indian music
• Phillips Carbon Black - Indias 2nd largest carbon black manufacturer
• Harrisons Malyalam One of the largest plantation businesses in India

Along with Spencers Retail and Saregama, the Group has also ventured into FMCG business recently through Guiltfree Industries Limited. It has also acquired another FMCG Company, Apricot Foods Private Limited
With strong profitability, robust balance sheets and deep cash reserves, the Group is looking to build a strong position in the consumer goods and retail space. As a group, RP-SG is committed to invest $3 Billion + additional capital over the next 4-5 years, primarily into the consumer and technology businesses.

About Guiltfree Industries Ltd (FMCG Business)
RPSG FMCG Business has made strong initial inroads by creating a new segment of snacks in the Indian market, with its brand Too Yumm In a short period the brand has established itself across India as a strong choice vis-à-vis of traditional fried. This was possible by bold investments in product design and go to market. The division also has forayed into traditional snacks and Ayurveda (Dr Vaidyas). The group is now in earnest to build the FMCG business in India through bold organic growth and acquisitions.
Guiltfree Industries Ltd (GIL) is part of the FMCG foray of RP-Sanjiv Goenka Group which will be involved in sale of Indian and western packaged snacks, cereals, juices and beverages to be sold through retail chains, neighbourhood stores, institutional sales, exports and online platforms. The products sold will be positioned such that they are perceived as healthy, with offerings that include low-calorie variants and guilt-free snacking. It launched the first two products under the brand Too Yumm!! in April 2017, and since then has launched additional products. The sales ramp up so far has been in line/ slightly ahead of expectations within a short span. In future, the plan is to continue to launch more products, and introduce additional brands/ categories under the GIL umbrella. Chairman of RP-Sanjiv Goenka Group Mr Sanjiv Goenkas vision is to take the FMCG business to 10000 Cr over the next few years.

In order to ramp up the facilities, GIL acquired 70% stake in a Rajkot based operating plant of Apricot Foods Pvt. Ltd” which manufactures and sales Packaged snack food under the brand name of “e-vita”. The Manufacturing facilities are in Rajkot (Gujarat) and Medchal (Hyderabad) with a total production capacity of 33,000 tonnes p.a. of snack food items. It has a wide product portfolio of 49 SKUs across 3 segments - Chips (9), Namkeens (26) and Extruded Snacks (14).

Expansion Plans: FMCG Business is rapidly expanding to set its footprints across the country through strong sales and supply chain management backed by robust manufacturing facilities. GIL is also setting up a large manufacturing plant in Telangana (30 mins from Hyderabad) over a site of 22 acres.

Position Summary

The Sales Executive is responsible for the sales performance and the profitability of the Traditional Trade/General trade for the assigned Territory within a region. He/she assists the Area Sales Manager (ASM) in delivering the overall regional sales objectives, supervises, fine-tunes and monitors the execution and takes pro-active initiatives to cease every opportunity to increase the sales in accordance with the companies- policies and strategies.

He/she heads and coaches the distributor Sales Team in the territory. It is his/her obligation to form an efficient and effective team that is perfectly cooperating with all internal and external partners.

Educational Qualification , Work experience & Key Competencies

Qualification Graduate and above

Work Experience & Key Competencies

3 + years of exp in Sales for Food / FMCG industry

Age should not be more than 32/33yr

• Min 3 yrs and above experience in Sales (FMCG- Bigfood FMCG companies)
• Minimum 3 yrs responsibility of handling Traditional Trade / General Trade.

Successful performance requires
- strong communication and negotiation skills
- sound forward thinking and planning skills

- analytical skills to handle complex situations,

- taking the full responsibility for decisions and repercussions and

- clear commitment and vision to steer the distribution team

JOB DESCRIPTION

1 Business Objectives

To achieve volume and value objectives of the assigned territory within budget, time and policy parameters through efficient control of the network under charge

2. Executing the agreed strategic alliances with key outlets
- Timely implementation and follow-ups for monthly activity/ promotions specific to outlet and chain
- Liasoning with Merchandising team for branding activities at stores

3. Operating all Schemes & Promotional Activities (Marketing & Sales) as per prior approvals and discussed during the monthly review meetings

4. Responsible for Controlling Dominant shelf space

5. Managing health of distributor channel on a monthly basis

6. Assisting the Area Sales Manager at Sales forecasting Brand and SKU wise while looking at the Market Potential.

7. Training & Development of distributor sales team, providing timely feedback in the market & through monthly review and meetings.

2 Financial Responsibilities 1. Documentation of outlet expenses (damages, trade schemes, promotional expenses, visibility expenses) on a monthly basis for audit purposes

2. Settling distributor and outlet claims (within stipulated time frame)

3. Submitting NOCs (No Objection certificate)

- from distributors on a quarterly basis

- from Traditional Trade stores on an annual basis

4. Efficiency tracking of all the investments and promotions in all the outlets.

3 Distributor Responsibilities

1. Ensure all planned distributors in the zone are appointed in time and are operational through proper coordination

2. Evaluate the performance of the distributors

3. Responsible for destroying damaged/ expired goods in physical presence at distributor premises with prior approval

- Managing health of distributor channel on a monthly basis:

- Speed of claim settlement

- Monitoring damages as a percentage of sales

- Maintaining sales and stock register

- Generating primary orders to maintain adequate stock levels at any given point

- Generating weekly indent to maintain healthy sales skew for the month

- Maintaining distributor MIS according to company norms

4. Ensure optimal distribution cost by reviewing Routing & Scheduling on a quarterly basis.

5. Monitoring inventory control, thereby ensuring ready availability of the stock as per the market demand and implement effective logistic strategies.

6. Appointment of DSR, Sales Force by identifying gap and for optimizing width & depth of Distribution

4 Outlet Responsibilities 1. Ensure gold standard merchandising (display/ visibility) by executing set planogram.

2. Maintain a database of all Traditional Trade outlets (administrative, commercial, business details)

3. Plan a regular (monthly) journey plan for regional Traditional Trade personnel with ASM

4. Maintain company assets in Traditional Trade outlets.

5. Ensuring timely Implementation of Visibility, Promotional Schemes, and Display of POP material, Banner, Billboard Etc.

6. Plan and implement promotional campaigns suiting the customer segments in the local market. Responsible for utilization of promotional budgets for the territory

5 Competition Tracking Responsibilities

1. Reviewing and interpreting the competition after in-depth analysis of market information to fine-tune the marketing strategies

2. Ensure proper and immediate feedback for appropriate and timely action

6 Reporting Responsibilities 1. Meet all reporting schedules to ensure accuracy of information.

2. Monitor results on weekly / monthly basis to determine deviations from plans and take necessary corrective actions

3. Administrative reporting to the Area Sales Manager of area concerned.

4. Keep track of Secondary Sales, and regularly conduct reviews with extended sales team.

5. Responsible for MIS reporting with online IT enabled system.