Digital Marketing Analyst

long-term

As a Digital Marketing Analyst, you would be responsible for managing shopping campaigns at Google and Bing.

Responsibilities:

- Proactively monitor campaign performance to foresee and resolve issues before they occur.

- Perform independent campaign analysis with definite conclusions and actions.

- Define campaign growth initiatives with estimated timelines and expected results.

- Complete ownership of P&L for assigned campaigns.

- Proactively identify and evaluate new campaign opportunities and convert them into short-term or long term projects.

- Collaborate actively with engineering, sales and operations functions to ensure resolution of day to day issues.

- Participate in departmental or cross-team meetings to communicate results and issues.

- Drive the product delivery process including ad specification, quality assurance, rollout, and optimization.

- Conduct competitive benchmarking.

Requirements:

- Positive, persistent and "can-do" attitude.

- Knowledge of campaign management on AdWords/BingAds would be a plus

- Ability and willingness to quickly complete large volumes of work with high quality.

- Strong logical thinking and problem solving skills.

- Strong track record of setting and achieving goals.

- Extremely well organized and able to manage multiple projects simultaneously.

- B.Tech/BE with proven quantitative and analytical skills.

Bonus:
- Expertise in MS Excel including proficiency in organizing data for analysis, pivot table building, chart construction.
- Familiarity with SQL/Unix programming is a plus