Google Ads Manager

Key Responsibilities

• Google Ads Management: Plan, execute, and optimize PPC campaigns across Search, Display, Shopping, and YouTube Ads.
• Performance Marketing Strategy: Develop and implement a data-driven performance marketing strategy to achieve business growth.
• Campaign Optimization: Conduct A/B testing, optimize keywords, and refine ad creatives to improve CTR, CPC, and conversion rates.
• Budget Management: Allocate and manage advertising budgets efficiently to maximize ROI.
• Conversion Tracking & Analytics: Set up Google Tag Manager, GA4, and conversion tracking to measure and analyze campaign performance.
• Audience Targeting & Retargeting: Utilize customer insights, lookalike audiences, and remarketing tactics to enhance ad performance.
• Competitor & Market Analysis: Research industry trends and competitor strategies to stay ahead of the curve.
• Landing Page Optimization: Collaborate with the design and development team to optimize landing pages for better conversions.
• Reporting & Insights: Provide detailed performance reports with actionable insights and recommendations.
• Cross-Channel Advertising: Manage campaigns on Meta Ads (Facebook, Instagram), LinkedIn Ads, Twitter Ads, and other paid channels as needed.