Lead - Brand & Marketing (10-15 yrs)

We are currently retained by a growing startup in the EV space to hire a Lead- Brand & Marketing.

This will work closely with the leadership team and lead all marketing and communication efforts for the company. You will focus on creating and implementing marketing strategies, building the company's brand, and leading campaigns across digital and traditional platforms. This role involves managing media outreach, working with cross functional teams, and delivering impactful campaigns to meet business goals.

Please note: This role needs someone who has worked in the auto-industry followed by an experience of working with a tech-based start-up

Key Responsibilities:

- Develop and lead marketing strategies to promote the company's brand and offerings.

- Create and execute go-to-market campaigns with clear messaging, positioning, and value propositions.

- Oversee marketing efforts across digital channels (social media, website, YouTube) and traditional platforms (print, OOH, events).

- Build and maintain relationships with the media and influencers to improve brand visibility.

- Plan, manage, and track marketing campaigns from start to finish, ensuring measurable results.

- Analyze market trends, monitor competitors, and use insights to improve strategies.

- Work closely with cross functional teams to align marketing plans with business needs.

- Ensure all activities are executed within budget and as per brand guidelines.

To fit the bill, you must have:

- An MBA from a Tier 1/2 B-School.

- 10+ years of experience in marketing, with an experience in auto industry followed by a startup.

- Hands-on experience in branding, content creation, digital marketing, and data-driven decision-making.

- A deep understanding of the auto market and the passion to work in the EV/Clean energy space.

- Proven success in leading end-to-end marketing campaigns and collaborating with cross-functional teams.

If this role aligns with your career goals, please share your detailed CV along with a cover note. Ensure you highlight your experience that matches the key requirements.